Essays about: "razer"

Found 2 essays containing the word razer.

1. 1. Brand Knowledge : An exploratory study on whether demographic factors affect consumer brand knowledge of a company which practices a standardized targeting strategy

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Magdalena Kaminskaite; Simon Johansson; [2019]
   Keywords : : Brand Equity; Brand Knowledge; Gaming Equipment Industry; Razer Inc.; Standardized Marketing;

   Abstract : Globalization is here to stay, and with an increasing number of brands deciding to test their fortune abroad, the importance of branding increases alike. The choice of globalizing a brand comes with potential financial benefits but it is not done without considerable effort. READ MORE

3. 2. Design of a Graphical User Interface for Virtual Reality with Oculus Rift

   University essay from Linköpings universitet/Informationskodning

   Author : Robin Silverhav; [2015]
   Keywords : Oculus Rift; virtual reality; user interface; Leap Motion; Razer Hydra; user testing;

   Abstract : Virtual reality is a concept that has existed for some time but the recent advances in the performance of commercial computers has led the development of different commercial head mounted displays, for example the Oculus Rift. With this growing interest in virtual reality, it is important to evaluate existing techniques used when designing user interfaces. READ MORE