Essays about: "re purchase"

Showing result 1 - 5 of 26 essays containing the words re purchase.

  1. 1. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Tomke D'Souza; [2023]
    Keywords : Brand Activism; Brand Authenticity; Brand Attitude; Hyperconnectivity; Non-Target Markets;

    Abstract : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. READ MORE

  3. 2. Predicting Customer Churn in E-commerce Using Statistical Modeling and Feature Importance Analysis : A Comparison of Random Forest and Logistic Regression Approaches

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Amanda Rudälv; [2023]
    Keywords : Customer behavior; E-commerce; Churn prediction; Statistical model; Machine learning; Random forest; Logistic regression; Feature importance; Kundbeteende; E-handel; Kundbortfall; Statistisk modell; Maskininlärning; Random forest; Logistisk regression; Variabelsignifikans;

    Abstract : While operating in online markets offers opportunities for expanded assortment and convenience, it also poses challenges such as increased competition and the need to build personal relationships with customers. Customer retention be- comes crucial in maintaining a successful business, emphasizing the importance of understanding customer behavior. READ MORE

  4. 3. How the coronavirus made us nostalgic & affected our consumption

    University essay from Göteborgs universitet/Graduate School

    Author : Sarah Stolt; Louisa Lundh; [2021-07-02]
    Keywords : Nostalgia; Enchantment; Consumption; Pandemic; Covid-19; Sensemaking; Substitution; Show-off;

    Abstract : Consumption is usually seen as the way consumers purchase and consume in order to make sense of themselves, their surroundings and create meaning. However, the pandemic of Covid-19 has spread worldwide and previous research has just begun to address how this pandemic has affected us. READ MORE

  5. 4. Comparasion of recommender systems for stock inspiration

    University essay from Linköpings universitet/Programvara och system

    Author : Nils Broman; [2021]
    Keywords : recommender system; Matrix Factorization; LightGCN; Investments;

    Abstract : Recommender systems are apparent in our lives through multiple different ways, such asrecommending what items to purchase when online shopping, recommending movies towatch and recommending restaurants in your area. This thesis aims to apply the sametechniques of recommender systems on a new area, namely stock recommendations basedon your current portfolio. READ MORE

  6. 5. Perceived Values of Subscription Video on Demand Services : A multiple case study exploring perceived values’ influence on decision-making when selecting subscription video on demand services

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Felix Ekeroth; Viktor Sandoff; Dennis Oskarsson; [2021]
    Keywords : Subscription Video on Demand; Perceived Value; Attributes; Consequences; Values;

    Abstract : Background: With great developments within technology and internet provision, subscription video on demand (SVoD) has made a remarkable entrance with a competitiveness which has resulted in a shift in the television industry (Noh, 2020). The user pays a monthly fee and gets access to a platform which offers a library of content. READ MORE