Essays about: "re-positioning"

Found 3 essays containing the word re-positioning.

1. 1. Taiwan Identity. Re-positioning amidst multi-layered realities

   University essay from Lunds universitet/Socialantropologi

   Author : Gudrun Seiler-Holmer; [2011]
   Keywords : imagined community; multi-culturalism; ethnic identity; Taiwanisation bentuhua ; Taiwan identity; Social Sciences;

   Abstract : The question to be dealt with in this study is to what extent the emergence of a distinct Taiwan identity has influenced people's self-perception, with respect to the profound economic and political changes in Taiwan since the 1980s, such as the lifting of martial law, democratisation and Taiwanisation (bentuhua). Assuming an existing interconnectedness between identity, politics, ethnicity and nationalism, it will be examined how the people of Taiwan, i. READ MORE

3. 2. Social Impacts of the Way Out West Festival on the Residents of the City of Göteborg

   University essay from Göteborgs universitet/Graduate School

   Author : Ksenia Dinaburgskaya; Patrycja Ekner; [2010-06-16]
   Keywords : ;

   Abstract : Festivals are one of the fastest growing tourism attractions today. Among the reasons for this are approach changes to urban management and economic production, the use of culture to restructure wealth and job creation, civic re-positioning, and tourism development by cities and governments. READ MORE

4. 3. Brand - how to reposition a brand

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anja Hrisafovic; [2004]
   Keywords : brand; re-positioning; Fleur de Santé; brand identity; brand image; Management of enterprises; Företagsledning; management; Business and Economics;

   Abstract : I believe that vision, image and identity, brand and positioning are all parts of repositioning process. When repositioning, company has to decide if it is going to compete with same attributes as before or if company is entering totally new competitive domain with new dimensions. READ MORE