Essays about: "reader response"

Showing result 1 - 5 of 77 essays containing the words reader response.

  1. 1. Heathcliff’s Complex Character : Psychoanalytic Theory of Personality and Reader-response Theory to Understand Heathcliff

    University essay from

    Author : Mohamed Ashmawi; [2024]
    Keywords : ;

    Abstract : Emily Brontë’s novel, Wuthering Heights, presents Heathcliff as a complicated character that makes it hard for readers to declare him a victim or a villain, hence leaving them with questions about his morality. This work looks deep into Heathcliff’s tough character by integrating the view of psychoanalysis with reader-response theory. READ MORE

  3. 2. Ability Estimation Methods : An Introduction to Item Response Theory and Elo Education Systems

    University essay from Stockholms universitet/Statistiska institutionen

    Author : Sebastian Hedberg; Salma Nasra; [2023]
    Keywords : ;

    Abstract : The foundational testing of knowledge and ability is and has always been very important. These days we can create a computerized test that can vary based on the estimated skill of the examinee. This is called an adaptive test. And the aim of this is to estimate the ability of the examinee more precisely. READ MORE

  4. 3. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden

    University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

    Author : Elsa Björklund; [2023]
    Keywords : Web advertising; fast fashion; Generation Z; Sweden; linguistic strategies of persuasion; boosters; reader pronouns; directives; rhetorical questions; engagement markers; subject position;

    Abstract : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. READ MORE

  5. 4. The Use Of Colors In Social Media Advertisements : An exploratory study about consumers’ mental response

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Rebecca Nilsson; Lina Krondahl; [2023]
    Keywords : Color; Marketing communication; Mental response; Cognition; Emotion; Perception; Red; Blue; Yellow; Instagram; Social media advertisement;

    Abstract : The purpose of this study is to explore how the use of primary colors in social media advertisements influences consumers’ mental response, which was done by analyzing how consumers responded to the primary colors through cognition, emotion and perception in social media advertising posts. The theoretical framework was built on the concepts of primary colors (e. READ MORE

  6. 5. Conversational Implicature for Language Teachers: Reading between the lines in John Marsden's Tomorrow, when the war began

    University essay from Lunds universitet/Avdelningen för engelska; Lunds universitet/Engelska

    Author : Alva Thyr; [2023]
    Keywords : Grice’s maxims; conversational implicature; Grice s theory; reading between the lines; teaching reading; English teaching; Languages and Literatures;

    Abstract : The aim of this study is to investigate how John Marsden’s Tomorrow, when the war began (1993) could be used for reading-between-the-lines practice in the English language classroom. It answers questions relating to how reading between the lines can be understood in relation to Grice’s cooperative principle, the effects of implicature in the text and how teachers can use this information to facilitate reading between-the-lines practice. READ MORE