Essays about: "reader responses"

Showing result 1 - 5 of 18 essays containing the words reader responses.

  1. 1. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden

    University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

    Author : Elsa Björklund; [2023]
    Keywords : Web advertising; fast fashion; Generation Z; Sweden; linguistic strategies of persuasion; boosters; reader pronouns; directives; rhetorical questions; engagement markers; subject position;

    Abstract : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. READ MORE

  3. 2. The Use Of Colors In Social Media Advertisements : An exploratory study about consumers’ mental response

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Rebecca Nilsson; Lina Krondahl; [2023]
    Keywords : Color; Marketing communication; Mental response; Cognition; Emotion; Perception; Red; Blue; Yellow; Instagram; Social media advertisement;

    Abstract : The purpose of this study is to explore how the use of primary colors in social media advertisements influences consumers’ mental response, which was done by analyzing how consumers responded to the primary colors through cognition, emotion and perception in social media advertising posts. The theoretical framework was built on the concepts of primary colors (e. READ MORE

  4. 3. Jane Austen’s Exploration of Romanticism: Teaching “older” Literature Through Northanger Abbey in the Swedish Upper-Secondary English Classroom

    University essay from Lunds universitet/Engelska; Lunds universitet/Avdelningen för engelska

    Author : Fredrik Rosberg; [2022]
    Keywords : Northanger Abbey; Jane Austen; teaching literature; literary genres; EFL; Languages and Literatures;

    Abstract : This paper argues that Jane Austen’s Northanger Abbey is a valuable pedagogical resource that can address the Swedish National Agency for Education’s mandate on the coverage of “older” literature in Swedish EFL courses at upper secondary school in a flexible and thorough way. Presupposing that the novel comprises various literary genres and forms, the paper provides a close reading through a proposed perspective on Romanticism, in which a continuum consisting of domestic felicity, courtship and the Gothic is foregrounded. READ MORE

  5. 4. FLCL: Progressive Or FLCL: Regressive : The FLCL Sequel Through the Perspective of the Fans

    University essay from Högskolan Dalarna/Japanska

    Author : Erik Strandman; [2020]
    Keywords : ;

    Abstract : The 2001 Anime, FLCL (Fooly Cooly) by Studio Gainax garnered a large following whenreleased. A coming-of-age themed story accompanied with inventive animation and rockmusic by the Japanese rock band, The Pillows. A true passion project by the series’ director,Kazuya Tsurumaki. 17 years later, Production I. READ MORE

  6. 5. Exploring values of Money, Reputation, and Appearance : Discussing the impact of class divisions through Jane Austen´s Pride and Prejudice in the EFL classroom

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Sandra Darberg; [2019]
    Keywords : class division; Pride and Prejudice; EFL classroom; culture; upper secondary school; social class; reader response;

    Abstract : This essay is a discussion about how English teachers in the Swedish school system can use Jane Austen’s Pride and Prejudice to encourage awareness and reflection in students regarding issues of class division and its impact on society. The essay provides examples of how the contemporary Swedish society and the society depicted in Pride and Prejudice share both similarities and differences in issues regarding class division. READ MORE