Essays about: "readership"

Showing result 16 - 20 of 26 essays containing the word readership.

  1. 16. Translating from Practitioners to Patients : Adaption for a new type of readership

    University essay from Institutionen för språk (SPR)

    Author : Turid Lundberg; [2013]
    Keywords : Translation; target reader; omission; addition; generalization; modulation; terminology; nominalization; passives;

    Abstract : The aim of this paper is to analyse the ways in which a Swedish translation of an English text intended as a manual for health practitioners needs to be adapted in order to function as an informative text aimed at patients, their families and other laymen interested in the subject. Focus lies on adaption of terminology, style, and target reader perspective. READ MORE

  3. 17. The Coexistence of New and Old Business within an Established Firm - A case study of Göteborgs-Posten

    University essay from Göteborgs universitet/Graduate School

    Author : Maria Berglund; Emma-Lovisa Renström; [2012-07-16]
    Keywords : newspaper organizations; established firms; corporate entrepreneurship; ambidexterity;

    Abstract : Newspapers all over the world are under pressure due to the technological shifts of the information age. While circulation and readership of printed newspapers are dropping constantly and offer gloomy growth prospects, they remain the largest revenue source. READ MORE

  4. 18. Media Representation of Climate Change in Uganda

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Alice Kiingi; [2012]
    Keywords : Global Journalism;

    Abstract : The purpose of this study was to explore how the Ugandan newspapers, The New Vision and The Daily Monitor frame climate change to become a familiar concept or topic that can be well understood by the public. The term framing in this context does not refer to the ideology of the frame analysis theory but rather defined in simple terms to put a concept into words that convey meaning. READ MORE

  5. 19. Health in the headlines : How two Indian newspapers treat antibiotic resistance

    University essay from Institutionen för samhällsvetenskaper

    Author : Rebecka Ramstedt; Susanna Ahnlund; [2012]
    Keywords : Antibiotics; Antibiotic resistance; Health; India; Journalism; Newspapers; Media.;

    Abstract : In India, there is no regulation of antibiotics and allegedly the use has doubled since 2006. Indiscriminate use of antibiotics gives rise to development of resistant bacteria. The media has, according to the theories used in this study, a responsibility to educate and empower the people to make personal judgments about health risks. READ MORE

  6. 20. Internet Impact On UNT Traditional Newspaper

    University essay from Företagsekonomiska institutionen

    Author : Emmanuel Onyebuchi Nnagbo; [2011]
    Keywords : Newsaper; New product development; UNT; Internet and Interractivity;

    Abstract : The aim of this research is to understand the Internet impact on Uppsala Nya Tidning (UNT) traditional newspaper. By answering the question; has the internet resulted in UNT developingnew products? A case study was selected. The findings indicate that the internet has resulted in UNT consumers, demanding quick, free, and user-generated news. READ MORE