Essays about: "real estate branding"

Showing result 1 - 5 of 11 essays containing the words real estate branding.

1. 1. Green Bonds : A study on the signaling effects of issuing green bonds in the Swedish real estate sector

   University essay from KTH/Fastighetsekonomi och finans

   Author : Sophia Solberg; Wilma Olofsson; [2023]
   Keywords : Green bonds; Sustainability; Stock Market Reaction; Signaling Theory; Efficient Market Hypothesis; Real Estate Sector; Gröna Obligationer; Hållbarhet; Marknadsreaktioner; Signaleringsteorin; Effektiv Marknadshypotes; Fastighetssektorn;

   Abstract : Green bonds have rapidly increased in popularity over the past years, and are often seen as afacilitator in achieving the Paris Agreement of limiting global warming to 2°C. The Swedishreal estate sector is one of the most frequent issuers in the Swedish green bond market, as itstands for 49% of the total volume outstanding. READ MORE

3. 2. Place branding stigmatised residential areas : A study of narratives in Swedish medium-sized municipalities.

   University essay from Linköpings universitet/Institutionen för tema

   Author : Dirie Abukar; [2022]
   Keywords : ;

   Abstract : Stigma has for a long time been an issue in residential areas that have social and economic impediments, which has a detrimental impact on the local population. The thesis examines how institutions such as the police, municipalities and real-estate companies has shaped the area image through their selected initiatives. READ MORE

4. 3. The Emergence of Nation Sub-Branding: A Case Study on the Discourses of 'The National Developer of Egypt'

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Amr Ammar; [2021]
   Keywords : Nation branding; sub-branding; social justice; hegemony; Laclau and Mouffe’s Theory of Discourse; Social Sciences;

   Abstract : This thesis explores the emerging strategy of nation sub-branding and critically argues for the domestic implications it has on national identities and the falsely promoted tradition of social justice. The study situates itself within the critical cultural stream of nation branding research, rejecting, however, prior scholarly presumption that a segmented nation brand could mean less marginalization. READ MORE

5. 4. Architectural Concepts in Retail Research

   University essay from KTH/Ledning och organisering i byggande och förvaltning

   Author : Pedro Ivan D’Aquino de Paula; [2020]
   Keywords : Retail design; Retail Environment; Architectural concepts; Retail design; Retail Environment; Architectural concepts;

   Abstract : The Retail industry is one of the most important areas in the Real Estate field. In retailing, design involves several aspects to create a communicative and attractive environment. Retailers are in an incessant search for the most vanguard design methods for branding promotion and customer attraction. READ MORE

6. 5. Environmental Certifications in the Office Segment : Does the Swedish Market Reward Certified Properties with a Higher Price?

   University essay from KTH/Fastigheter och byggande

   Author : Amanda Grafström; Hanna Käck; [2020]
   Keywords : Environmental certification; transaction price; price premium; office properties; Swedish real estate market; Miljöcertifieringar; transaktionspris; prispremie; kontorsfastigheter; svenska fastighetsmarknaden;

   Abstract : This thesis aims to explore if and why there exists a price premium for environmentally certified office properties on the Swedish market. The purpose is to contribute with knowledge within the research field of certified properties and how they are valued by the market. READ MORE