Essays about: "real-time bidding"

Showing result 1 - 5 of 8 essays containing the words real-time bidding.

1. 1. AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Christopher Klee; [2021]
   Keywords : programmatic advertising; personalization; ethics; digital marketing; artificial intelligence; big data; privacy; filter bubble; diversity of opinion; automation; real-time bidding; machine learning.;

   Abstract : With the help of Programmatic Advertising and the resulting personalized content, consumers can be targeted precisely and with the help of Artificial Intelligence. The associated use of customer data creates ethical conflicts. READ MORE

3. 2. Balancing Contributions in the Nordic Electricity System : Who bears the brunt of electricity production and consumption patterns?

   University essay from Uppsala universitet/Elektricitetslära

   Author : Eduard Overmaat; [2019]
   Keywords : Balancing; Electricity market; Grid balancing; Flexibility; Balansbidrag; Nordiska elnät; Elmarknad; Vattenkraft; Balansering;

   Abstract : The share of intermittent weather-based renewable electricity sources has risen and will keep on rising in the Nordic electricity system, which will increase the need of balancing power in the Nordics. The previously developed concept of balancing contributions is used to look at the historic contribution of different power sources to the balancing on the grid. READ MORE

4. 3. Reinforcement Learning for Real Time Bidding

   University essay from Lunds universitet/Institutionen för datavetenskap

   Author : Erik Smith; [2019]
   Keywords : Reinforcement learning; Markov decision process; value iteration; policy gradient; real time bidding; Technology and Engineering;

   Abstract : When an internet user opens a web page containing an advertising slot, how is it determined which ad is shown? Today, the most common software-based approach to trading advertising slots is real time bidding: as soon as the user begins to load the web page, an auction for the slot is held in real time, and the highest bidder gets to display their advertisement of choice. Auction bidding is performed by different demand side platforms (DSPs). READ MORE

5. 4. Modified second-price auctions in real-time bidding

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Oskar Stigland; [2019]
   Keywords : Real-time bidding; Vickrey auction; second-price auction; modified second-price auction; boosted second-price auction; adverse selection; Business and Economics;

   Abstract : The surge in revenue from real-time auctions for online display advertisement has spurred great research interest into how to design optimal mechanisms for these auctions, with respect to both buyers and sellers. This thesis focuses on some recent proposals on how to modify the Vickrey auction, which has been dominating the world of real-time auctions for the past decade, in order to better accommodate for the dynamics of this specific auction environment while also increasing the revenue of the seller. READ MORE

6. 5. Deep Reinforcement Learning in Real-time Bidding

   University essay from Lunds universitet/Matematik LTH

   Author : Oskar Stigland; [2018]
   Keywords : Machine learning; reinforcement learning; markov decision process; neural network; deep Q-network; real-time bidding; online display advertisement; Mathematics and Statistics;

   Abstract : Real-time bidding is getting increasingly popular for buying and selling online display advertisement. This has spurred a research interest into how to design optimal bidding algorithms, with advances during the last two to three years focusing heavily on reinforcement learning. READ MORE