Essays about: "recall of advertising"

Showing result 11 - 15 of 23 essays containing the words recall of advertising.

  1. 11. Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns

    University essay from Högskolan i Halmstad

    Author : Julia Bissdorf; [2016]
    Keywords : Product relaunch; product modification; consumer goods; advertisement; communication;

    Abstract : Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically. READ MORE

  3. 12. Creating brand awareness in outdoor advertising : Designing for interactivity and presence

    University essay from Umeå universitet/Institutionen för informatik

    Author : Fredrik Kedfors; Veronika Madzinova; [2015]
    Keywords : Interactivity; Advertising; Presence; Brand Awareness; Traditional Advertising; Interactive Advertising; Outdoor advertising; Human-Computer Interaction;

    Abstract : This thesis aims to explore the design process of incorporating elements of presence and interactivity in order to measure brand awareness in outdoor advertising. The paper starts out with a description of research related to the field. READ MORE

  4. 13. Outdoor Advertising and Gender Differences : Factors Influencing Perception and Attitudes

    University essay from Stockholms universitet/JMK

    Author : Yulia Belinskaya; [2015]
    Keywords : outdoor advertising; attitudes towards advertising; gender differences; recall of advertising;

    Abstract : The thesis examines attitudes towards outdoor advertising, with strong emphasis on gender-based differences. The research intends to reveal the most influencing factors, including gender, format, different images and recall. Earlier researchers have argued that females are inclined to rate advertisements more positively than men. READ MORE

  5. 14. Is the Loyal Reader a More Valuable Reader? - A Study on Loyalty as a Modifier of Ad Performance in Print Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Axel Edgren; Christian Pedersen; [2014]
    Keywords : Media context effects; Print media; Print advertising; Loyalty effects; Media planning;

    Abstract : Print media today is struggling to compete for advertising expenditures, while concurrently media planners and others concerned with marketing efficiency are facing cluttered mediums and channels. Since the 1950s, the study of how an advertisement's medium, channel or context can influence its reception has led to various discoveries that are relevant both to media and marketing actors, yet under-researched areas remain. READ MORE

  6. 15. Retouched! A quantitative study on how the digital modification of models in print advertisements affects consumer reactions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Madalina Kmen; Andrea Weinzirl; [2013]
    Keywords : retouching; advertising effectiveness; female model attractiveness; Photoshop practices; decorative models;

    Abstract : The display of highly attractive models in advertising and the negative psychological effects the exposure to such unattainable beauty ideals has on consumers is a controversial topic that is widely discussed in literature. Current scandals related to digitally manipulating models fuel the debate. READ MORE