Essays about: "recall of advertising"
Showing result 16 - 20 of 23 essays containing the words recall of advertising.
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16. "LED There Be Light" - A Quantitative Study of LED Perimeter Advertising Recall
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The market for sponsorship and sports marketing is growing steadily. At the same time new technology and new display solutions in perimeter advertising have increased the price and opportunities of exposure. READ MORE
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17. A New Way of Reaching Customers : An exploration of the differences between mobile and email marketing
University essay from Ekonomihögskolan, ELNUAbstract : Background: Since the mid 1990s the usage of mobile phones has been increasing exponentially (Bauer, Barnes, Reichardt and Neumann 2006) and many firms are aware of the upraising potential with mobile marketing. Thus, the impact of mobile marketing is not yet fully exploited and in need of investigation to fully understand its potential. READ MORE
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18. App-vertising – Effective Communication in a Creative Context
University essay from Göteborgs universitet/Graduate SchoolAbstract : ABSTRACT: Creativity in advertising is often considered as an important element by both academia and practitioners in achieving effectiveness. The previous academic research has mostly focused on the traditional media platforms. READ MORE
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19. Successful Branding in Covert Virals : Communication Strategy and Communication Channel Synergy
University essay from Internationella HandelshögskolanAbstract : Purpose: The purpose of this study is to see what implications the new communication channel of Covert Virals has on acknowledged communication strategies and whether or not these strategies are still viable within Covert Virals. Background: The term Covert Viral has been given to pieces of advertisement, spread through the medium of electronic word of mouth over social networks, which are designed to look user made. READ MORE
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20. Medium Effectiveness:Placement Strategies for Digital Signage : Inside and Outside Store Locations
University essay from Handelshögskolan vid Umeå universitetAbstract : In this age of ubiquitous advertisement, people are getting more and more burdened withadvertising clutter. Digital Signage (DS) has evolved to be a new medium that can cut throughthis clutter and reach a large number of consumers. READ MORE