Essays about: "recall of advertising"
Showing result 6 - 10 of 23 essays containing the words recall of advertising.
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6. The implicit and explicit memory of static and interactive objects in virtual reality
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Virtual reality applications are developing fast and break new grounds every day in new industries. In today's market, most of the virtual reality projects are funded by venture capitalists and are yet to produce any revenue. READ MORE
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7. The causes and effects of native advertising clutter in social media
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Advertising clutter has long been a thorn in the sides of marketers. Amidst the overwhelming amount of advertising messages that consumers are exposed to every day, they struggle to make their own communication efforts stand out. READ MORE
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8. The Effects of Brand-Context Congruence
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to examine if brand-context congruence has an effect on customer-based brand equity and whether brand image impacts this relationship. The relationship between an ad and the surrounding context, so called context congruence, has gained a lot of attention. READ MORE
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9. Are 5-Second Online Video Advertisements Effective?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : 5-second online video advertisements have emerged in the advertising scene as an ultra-short, theory defying phenomenon and scholars have yet to fully study its effectiveness. Up until recently, marketers have understood that advertisement effectiveness depends upon advertisement length, justifying the use of longer advertisement forms of 15-seconds or more. READ MORE
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10. The Slender Line from Valentine to Vampire - An experimental study about the appearance of an overshadowing effect on brand recall with the use of influencers
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The aim of this study is to investigate (1) whether the use of influencers in advertisements has a negative effect on brand recall in general and (2) which conditions enhance or weaken such a negative effect. A combination of experimental and case based research was applied to establish control (unknown model) and experimental groups (influencer) for different cases in order to test for brand recall under various conditions. READ MORE