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Showing result 1 - 5 of 57 essays matching the above criteria.

  1. 1. Leading the Change - Digital Leaders Facilitating MNEs’ Investment Behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Patricia Jahn; Veronika Barta; [2023-07-19]
    Keywords : Digital investment behaviour; Digital transformation; Digitalisation; Digital leadership; Organisational change; Digital capabilities; Digital strategy;

    Abstract : In our ever-changing world guided by technological advancements and data-driven disruptions, enterprises need adaptation and development strategies to stay competitive. Digital transformation (DT) has great potential to help organisations maintain their market position in these turbulent times. READ MORE

  3. 2. Unravelling the Motivations and Patterns of Newsletter Readers in Metropolitan Europe

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Andrea Enrici; Sean Boyle; [2023]
    Keywords : newsletter; news; digital journalism; uses and gratification theory;

    Abstract : The rise of email newsletters as a popular means of engaging audiences has transformed the landscape of journalism and news dissemination. Marketers and news organisations alike have recognised the potential of newsletters as an effective way to reach and engage with their audiences. READ MORE

  4. 3. The Cancel Culture Conundrum: Exploring the Risks for Influencer Marketing

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mimi Carvell; Alice Nordgren; [2023]
    Keywords : Cancel culture; influencer marketing; decision making; risk; market communication; association network theory; strategy; Business and Economics;

    Abstract : The emergence of cancel culture has become a widely recognised phenomenon, yet its implications for influencer marketing has not been acknowledged in academic research. The purpose of this study was thus to explore how cancel culture is affecting organisation’s perception of risk with influencer marketing and which strategies are adopted to mitigate the risk. READ MORE

  5. 4. Climate Security Synergies? : Investigating the Policy Responses of the EU and NATO

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Elina Ankler; [2023]
    Keywords : climate change; climate security; international cooperation; integrated governance; NATO; EU;

    Abstract : Climate change is increasingly recognised as a threat to security by having implications on national defence and human wellbeing. Due to the transnational nature of climate change and its security implications, intergovernmental organisations (IGO:s) have become prominent actors in addressing such risks. READ MORE

  6. 5. Exploring the Participation of Youth Activists and Advocates from the Global South at COP26

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Katarzyna Pawelczyk; [2022]
    Keywords : climate activism; youth climate activism; COP26; Global South; youth participation; youth engagement;

    Abstract : The climate crisis is one of the most pressing challenges of the global development agenda. In recent years, young people have been publicly recognised as key stakeholders in efforts to address it. READ MORE