Essays about: "recruitment channel"
Showing result 1 - 5 of 6 essays containing the words recruitment channel.
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1. Labour market integration in an MNC- Crafting social sustainability from below
University essay from Göteborgs universitet/Graduate SchoolAbstract : The growing demand of corporations to take social responsibility for their businesses has contributed to a spectrum of corporate social responsibility literature. Though how companies actually operationalise social sustainability is less established. READ MORE
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2. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market
University essay from Göteborgs universitet/Graduate SchoolAbstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE
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3. The Role of Online Brand Community and Social Networks in Corporate Brand Development: A focus on the machinery equipment industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose – This paper aims to explore online brand communities on social media platforms, built by B2B companies in the machinery equipment industry, and how these virtual spaces can contribute to relationship marketing and corporate brand building. Design/methodology/approach – The paper adopts both literature review and a multiple case study approach of two companies, Caterpillar and John Deere, in order to provide in-depth understanding and new insights. READ MORE
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4. Seamless Recruitment: How Companies use Mobile Media to Build Brand and Attract Talent
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Recruiters must not only understand how job design and incentive programs contribute to talent attraction, they must also comprehend how target job seekers make employment decisions and how they, as recruiters, can influence those decisions through more effective recruitment marketing communications (also called Employer Branding). An important part of recruitment marketing communications planning is media selection. READ MORE
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5. Islands of Merit- Explaining Partial “Meritocratization” in the Egyptian Bureaucracy
University essay from Lunds universitet/Statsvetenskapliga institutionenAbstract : Distinctive new features of the Egyptian bureaucracy have followed the process of economic liberalization and privatization that began in 1991. The Egyptian bureaucracy is excessively large and suffers from inefficiencies and low capacity, but dealing with prioritized policy areas, such as privatization, experts have been recruited to so called “Technical Offices” that are closely tied to the cabinet ministers. READ MORE
