Essays about: "region branding"

Showing result 1 - 5 of 17 essays containing the words region branding.

  1. 1. Regional Food Proucts in the Tourist Home Country. The Case of South Tyrol

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Lukas Hans Walther Weyh; [2020]
    Keywords : sustainable destination development; marketing; south tyrol; sensory destination marketing; region branding; tourist loyalty; destination management; tourism; tourist relationship; branding;

    Abstract : This thesis investigates the relationship of regional food products in the tourist home country with destination marketing and management at the example of South Tyrol. South Tyrol was chosen as research area, because the 2 sectors have, on their own, a big standing in the region as well as a cooperate in many different ways. READ MORE

  2. 2. Recruiting and retaining labour in agricultural businesses : a multiple case study of employer branding in swedish agriculture

    University essay from SLU/Dept. of Economics

    Author : Marcus Engvall; Olof Krumlinde; [2020]
    Keywords : employer branding; employee value proposition; farmers; farming; human resources; marketing; word-of-mouth;

    Abstract : There is an increasing need for competent workforce in the agricultural sector, but a lack of potential candidates on the labour market. In June 2017, the Swedish state adopted a new national food strategy. This strategy points out the direction of the Swedish food policy until 2030. READ MORE

  3. 3. How specialist firms sustain on a niche in aconcentrated industry. : A case-study of Belgian Craft-Breweries.

    University essay from

    Author : Sébastien Dessaucy; Daniel Steinwandter Wippel; [2019]
    Keywords : Resource Partitioning; Niche Marketing; Coopetition; Niche Firms; Branding; Entrepreneurship; Entrepreneurial Marketing; Microbreweries; Craft beer.;

    Abstract : Purpose – The purpose of this thesis is to understand how specialist firms develop in a concentrated industry by analyzing how microbreweries develop and operate on the Belgian market. Then, the literature reviewed used to build the theoretical foundation of this work is centered around the Resource Partitioning Theory and Niche Marketing Theory to explain this phenomenon. READ MORE

  4. 4. Promoting sustainability through corporate branding : a case study of the Sustainable Brand Index

    University essay from SLU/Dept. of Economics

    Author : Vilhelm Broman; [2017]
    Keywords : sustainability branding; Consumer Sustainability Indices; CSI; corporate sustainability;

    Abstract : Sustainability is now on the agenda of most companies and organisations in Sweden. The growing interest in corporate sustainability has led to that both the academic field and the business industry have taken initiatives to define, quantify and measure sustainability (Artiach et al., 2010). READ MORE

  5. 5. Proximity to innovation: Effect of proximities on cross-border innovation cooperation within Öresund Food Cluster actors

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Valeria Markova; [2015]
    Keywords : Cross-border clusters; innovativeness; proximities; innovation mode; learning; food industry; Öresund region; Social Sciences;

    Abstract : The perception on innovation as a territorial phenomenon is based on successful examples of various innovative territorial agglomerations, e.g. clusters. Knowledge and industry-related information is more abundant and accessible for the firms engaged in clusters. READ MORE