Essays about: "region branding"

Showing result 16 - 20 of 22 essays containing the words region branding.

  1. 16. Regional Destination Branding : A Qualitative Study of the Branding Practices in Three Swedish Regions

    University essay from Ekonomihögskolan, ELNU

    Author : Josefin Pucher; Karin Ljungberg; [2012]
    Keywords : Destination Branding; Stakeholder Management; Partnerships; Brand Architecture;

    Abstract : During the last decades, the tourism industry has become one of the fastest growing economic sectors in the world. The growth has in turn led to traditional marketing techniques such as branding being applied to places and destinations. READ MORE

  3. 17. Plats som produkt? : en studie i Öresundsregionens varumärkesbyggande process

    University essay from Institutionen för ekonomi och företagande

    Author : Emma Sandelius; Ellen Göransson; [2010]
    Keywords : ;

    Abstract : Denna uppsats behandlar Öresundsregionens varumärkesuppbyggande process och hur regionen kommunicerar sin varumärkesidentitet. En plats likställs i marknadsföringssammanhang allt oftare med en produkt och det vi syftar till att undersöka är huruvida detta är motiverat och i så fall i vilken utsträckning. READ MORE

  4. 18. Destination Branding and Demand : Formulating Expectations Through Perceptions

    University essay from Internationella Handelshögskolan

    Author : Chen-Yu Liu; Jessica Virta; [2010]
    Keywords : City branding; Expectations; Experience; Jönköping; Las Vegas;

    Abstract : This paper looks at the perceptions of people within and outside of Jönköping, regard-ing the main attractions/attributes within the Jönköping region and how they are being branded by the municipality. A model was formed to explain how consumer expecta-tions affect demand, and based on that a survey was handed out to find out consumers travelling habits, general perceptions about Jönköping and its branding. READ MORE

  5. 19. Branding in industrial markets : The Establishment of the Business Network Automation Region - A Study of a Industrial Phenomena. Peter Ekman & Peter Thilenius (Eds., 2010)

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Stefan Johansson; Soran Rashidzadeh Azar; [2010]
    Keywords : Industrial markets; Branding; Corporate branding; Brand attributes;

    Abstract : Purpose: To investigate how automation companies within Mälardalen region are aware of the value of brand building in a business-to-business context. The primary interest in this chapter concerns the complexity of business-to-business buyer behaviour and the perceived value of brand related attributes from industrial suppliers perspective. READ MORE

  6. 20. Ett fiskeläge och bruksort söker sin nya identitet : stadsplanering i Höganäs

    University essay from SLU/Landscape Architecture (until 121231)

    Author : Joel Hördin; [2010]
    Keywords : Höganäs; Vision 09; trädgårdsstad; City branding; förtätning; höghus; Kevin Lynch; Edward Relph; sense; fit; access; outsideness; insideness;

    Abstract : Höganäs kommun ligger i nordvästra Skåne. Centralorten har vuxit fram ur två byar, ett fiskeläge och en bruksort. Under 1900-talet har staden växt samman. Men resultatet har blivit en delad och brokig stad. READ MORE