Essays about: "region branding"
Showing result 6 - 10 of 22 essays containing the words region branding.
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6. Regional Food Proucts in the Tourist Home Country. The Case of South Tyrol
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : This thesis investigates the relationship of regional food products in the tourist home country with destination marketing and management at the example of South Tyrol. South Tyrol was chosen as research area, because the 2 sectors have, on their own, a big standing in the region as well as a cooperate in many different ways. READ MORE
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7. Recruiting and retaining labour in agricultural businesses : a multiple case study of employer branding in swedish agriculture
University essay from SLU/Dept. of EconomicsAbstract : There is an increasing need for competent workforce in the agricultural sector, but a lack of potential candidates on the labour market. In June 2017, the Swedish state adopted a new national food strategy. This strategy points out the direction of the Swedish food policy until 2030. READ MORE
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8. How specialist firms sustain on a niche in aconcentrated industry. : A case-study of Belgian Craft-Breweries.
University essay fromAbstract : Purpose – The purpose of this thesis is to understand how specialist firms develop in a concentrated industry by analyzing how microbreweries develop and operate on the Belgian market. Then, the literature reviewed used to build the theoretical foundation of this work is centered around the Resource Partitioning Theory and Niche Marketing Theory to explain this phenomenon. READ MORE
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9. Promoting sustainability through corporate branding : a case study of the Sustainable Brand Index
University essay from SLU/Dept. of EconomicsAbstract : Sustainability is now on the agenda of most companies and organisations in Sweden. The growing interest in corporate sustainability has led to that both the academic field and the business industry have taken initiatives to define, quantify and measure sustainability (Artiach et al., 2010). READ MORE
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10. Proximity to innovation: Effect of proximities on cross-border innovation cooperation within Öresund Food Cluster actors
University essay from Lunds universitet/Ekonomisk-historiska institutionenAbstract : The perception on innovation as a territorial phenomenon is based on successful examples of various innovative territorial agglomerations, e.g. clusters. Knowledge and industry-related information is more abundant and accessible for the firms engaged in clusters. READ MORE