Essays about: "reklamannonser"

Found 2 essays containing the word reklamannonser.

  1. 1. A case study of the use of recent English borrowings and code-switching in advertisements in two Swedish lifestyle magazines

    University essay from Institutionen för språk, litteratur och interkultur

    Author : Anna Lenhult; [2014]
    Keywords : advertising; borrowing; code-switching; reklamannonser; låneord; kodväxling;

    Abstract : This study is about English borrowings and code-switching in advertisements in the two Swedish lifestyle magazines Amelia and King. The investigation shows that recent English borrowings were found in 41% of the advertisements in Amelia and in 10% of the advertisements in King. READ MORE

  3. 2. Zooming the Zoomers : The portrayal of older consumers in printed adverts and the perceptions of this portrayal of younger and older consumers

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Johanna Holkko Lafourcade; Lisa Josefsson; [2010]
    Keywords : Older consumers; mature consumers; elderly consumers; Zoomers; consumer behavior; advertising; adverts; marketing; younger consumers; portrayal in advertising; Äldre konsumenter; mogna konsumenter; Zoomers; fram-ställning i reklam; Konsumentbeteende; marknadsföring; reklam; yngre konsumenter;

    Abstract : Purpose: The purpose of this thesis is two folded: firstly to do a content analysis on how consumers older than 55 years (Zoomers) are portrayed in advertisements in the largest Swedish magazines, and secondly, to uncover what perceptions of this portrayal that older and younger consumers have. Background: The population of the world is growing older, and thus older consumers (+55) are a large and rapidly growing group of the population which also are strong in purchasing power. READ MORE