Essays about: "relatability"

Showing result 1 - 5 of 15 essays containing the word relatability.

1. 1. Exploring Parasocial Relationships Formed in Isolation

   University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

   Author : Gabriela Kamenova; [2024]
   Keywords : Parasocial interaction; parasocial relationship; isolation; Covid-19; Coronavirus; loneliness; parasocial breakup; parasocial romance; parasocial monetization; attachment theory; parasocial attachment; Bulgaria;

   Abstract : A few years ago Covid-19 locked people down at their homes, effectively limiting their social connections and pushing the communicative outlet of the online realm in the forefront. If one wanted to socialize or seek entertainment, there was almost no other choice but to do so via turning to popular or social media. READ MORE

3. 2. Tiktok: a modern spotlight on emerging artists : Understanding why and how TikTok users take partin viral behaviors towards musical artists on the platform

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Irfan Okanovic; Trouchaud Agnès; [2023]
   Keywords : ;

   Abstract : This master's thesis aims to explore why and how TikTok users engage in viral behavior towards music artists' videos. The study addresses the gap in knowledge in this area and seeks to identify the factors and categories of virality for music artists on TikTok. READ MORE

4. 3. Narratives in Conversation : A Study of Russia’s Strategic Narratives and Internarrativity

   University essay from Försvarshögskolan

   Author : Ludwig Modin; [2023]
   Keywords : Strategic narratives; master narratives; Russia; history; discourses; narrative analysis; international relations; internarrativity;

   Abstract : In general, previous research on Russia’sstrategic narratives has assumed that Russian narratorsinstrumentally refer to other narratives to enhance the strategic narratives’ persuasiveness.Consequently, the implication is that the Russian narrators are unconstrained by their sociocultural situatedness since they are supposedly free to exploit other narratives for reasons of strategic benefit. READ MORE

5. 4. The Emotional Side of Strategic Communication: A Narrative Analysis of Brand Activist Campaigns and the Young Public's Emotional Response

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Alice Svärdhagen; Anna Elísabet Sölvadóttir; [2023]
   Keywords : Emotions; Brand Communication; Storytelling; Brand Activism; Public; Social Sciences;

   Abstract : This thesis analyzes how the young public feels about communication efforts that seek to emotionally appeal to them, by investigating the example of brand activist campaigns. By applying narrative theory, the study examines how these campaigns are structured to evoke emotions and how the young public emotionally responds to them. READ MORE

6. 5. The Perception of Femwashing - A qualitative study of how women perceive femwashing

   University essay from Göteborgs universitet/Graduate School

   Author : Anna Haggren; Jennifer Larsson; Julia Wigerdt; [2022-08-04]
   Keywords : Femwashing; femvertising; authenticity; transparency; consistency; relatability; female empowerment; qualitative methodology;

   Abstract : Women and men are commonly seen in advertising and are frequently used to exaggerate products and encourage consumption. Studies show that such advertisements could include sexual objectification, unrealistic stereotypes, and unrealistic views of specifically women. READ MORE