Essays about: "related foreign study marketing strategies"

Found 1 essay containing the words related foreign study marketing strategies.

  1. 1. Product & Pricing Standardization within the Global Mobile Network Operator Industry

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Richard Laws; Ni Mo; [2015]
    Keywords : Adaptation; International Marketing; Mobile Network Operators; Pricing; Product; Standardization; Telecommunication Services;

    Abstract : Aim: This study focuses on the degree to which mobile network operators standardize or adapt their product and pricing strategies amongst their foreign subsidiaries. Method: 10 mobile network operators with large overseas business investments and 70 of their foreign majority-owned subsidiaries are included in this empirical analysis. READ MORE