Essays about: "relationell förankring"

Found 1 essay containing the words relationell förankring.

  1. 1. Foreign Market Establishment of Knowledge Intensive Business Services (KIBS) : Key Factors to Consider for Swedish KIBS Firms Entering Norway

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : MARTIN LINDBLOM; ANDREAS WEIDLERTZ; [2018]
    Keywords : Knowledge intensive business services; internationalization; liability of foreignness; liability of outsidership; dynamic internationalization capabilities; foreign market establishment; establishment chain; business networks; relational embeddedness; structural embeddedness; Kunskapsintensiva affärstjänster; internationalisering; liability of foreignness; liability of outsidership; dynamiska internationaliseringsförmågor; utländsk marknadsetablering; etableringskedja; affärsnätverk; relationell förankring; strukturell förankring;

    Abstract : The purpose of this study was to explore key factors to consider for a Swedish Knowledge Intensive Business Services (KIBS) firm to successfully enter the Norwegian market, and examine how these factors compare to incumbent theories on foreign market establishment. The study is based on an interpretivist research design and utilizes qualitative methods in order to achieve the intended purpose. READ MORE