Essays about: "relationship management in public relations"

Showing result 1 - 5 of 11 essays containing the words relationship management in public relations.

1. 1. Defining Success: The PR Measurement Maze

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Ellen Thorell; Clara Bergström; [2023]
   Keywords : Public Relations; Measurement; Evaluation; Communication Logic; Agency-Client Relationship; Legitimacy; Social Sciences;

   Abstract : This study addresses how a lack of shared understanding of how PR contributes to organisational success creates a challenge in demonstrating the value of PR activities. The challenge lies in legitimising PR work, as its value is often viewed as difficult to measure and evaluate. READ MORE

3. 2. Relating Integrative Capabilities and Institutional Logics to Digital Transformation A case-study of a public sector organization

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Caroline Frössling; Linnea Ek; [2020-09-03]
   Keywords : Digital Transformation; Integrative Capabilities; Institutional Logics; Public sector;

   Abstract : Digital transformation represents a process of disruptions caused by digital technologies, and not only is reconfiguration of technologies required, also of business operations, management concepts and structures. Two factors have been found in literature to have, in each aspect, a relation to digital transformation, namely, Integrative capabilities and institutional logics. READ MORE

4. 3. Vilse i paradoxen : en diskursanalytisk studie av planeringens arbete för minskad segregation genom projektet Culture Casbah

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Linnea Fröjd; Sofia Wendel; [2017]
   Keywords : stadsutveckling; segregation; Culture Casbah; planering; Rosengård; diskursanalys; stadsplanering;

   Abstract : The thesis investigates the recent visionary development of an urban renewal project in Rosengård, a centrally located neighbourhood in the city of Malmö. This project Culture Casbah comprises a construction of a tower and 200 housing units and is considered to be a socially oriented urban develop-ment with a purpose to transform Rosengård into an integrated part of the city. READ MORE

5. 4. Do we have a common interest? : Cultivating relationships or spreading information; a study of Strategic Political Communication on Facebook.

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Sean Rembe Mc Hugh; Amanda Gibbs Sjödin; [2015]
   Keywords : political communication; strategic communication; reputation management; relationship marketing;

   Abstract : Title: Do we have a common interest? - Cultivating relationships or spreading information; a study of Strategic Political Communication on Facebook. Authors: Amanda Gibbs Sjödin & Sean Rembe Mc Hugh Course: Medie- och Kommunikationsvetenskap C, Bachelor Thesis Paper, 15hp, HT 2014. READ MORE

6. 5. Recruiting Volunteers in the Decade of Social Action

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Juliane Ziegler; [2015]
   Keywords : Communication; Public Relations; Social Movement Theory; Social Captial; Recruitment; Volunteering; non-profit-sector; NGO; voluntary participation; Social Sciences;

   Abstract : In order for Non-Governmental Organizations to maintain visibility, credibility and accountability, attracting voluntary members to support the organization’s Mission and Vision is essential. Much of the work NGOs carry out depends on the voluntary support of strong and supportive networks. READ MORE