Essays about: "relationship marketing case study non-profit"
Found 2 essays containing the words relationship marketing case study non-profit.
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1. Online communication within host volunteer tourism
University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologiAbstract : What is the Global Greeter Network and what do they do? Global Greeter Network (GGN) is a voluntary association of independent Greeter programs. Greeter programs aspire to provide a personal and diverse image of the destination by matching visitors with local volunteers (called Greeters) for informal rendezvous “off the beaten tourist path”, for free. READ MORE
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2. Opening the gates to Sweden : A case study of the development of a marketing project for a non-profit association
University essay from Handelshögskolan vid Umeå universitetAbstract : In today’s competitive business world, marketing is no longer considered a radical approach for the needs of public and non-profit organizations. The change in organizational need has led to rapidly broadened and deepened applications and marketing is nowadays seen as a management tool forsuccess. READ MORE