Essays about: "relationship marketing in tourism"

Showing result 1 - 5 of 23 essays containing the words relationship marketing in tourism.

1. 1. Tourism Marketing Management and Competitiveness A Case Study in Öland & Gotland

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Sara Benmakhlouf; Rodrigo Fajardo; [2023]
   Keywords : Small island destinations; competitiveness; cultural tourism; relationship marketing; seasonality; market segmentation;

   Abstract : The drastic growth in the tourism industry is continuously raising questions for destinations regarding competitiveness in today's global market share. For small island destinations, destination management in the terms of marketing is a crucial factor that defines the competitiveness and success of smaller islands in order to remain competitive and economically benefit in the fast growing tourism industry. READ MORE

3. 2. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Gemma Vangeel; [2022]
   Keywords : product-country image; tourism destination image; travel intention; DMO; Sweden; IKEA;

   Abstract : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. READ MORE

4. 3. Virtual reality in tourism. Opportunity or pitfall? : Explorative case study of a place-based virtual reality experience of Mariebergsskogen

   University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Author : Barbara Kubitzek; [2021]
   Keywords : Virtual reality tourism; virtual reality; co-creation; geomedia; place-based virtual reality experiences; place marketing; Region Värmland; Karlstad Municipality; Mariebergsskogen; experience design; interaction design; storytelling; cultural heritage; covid-19; pandemic; communication; Sweden; case-study; film; 360°; Lefebvre; digital experiences; destination marketing; VR film; cinematic virtual reality; metaverse; UX; UI; Skansen; Sweden; Visit Sweden; Visit Värmland; design processes; Oculus Quest; Google cardboard; NFT; methodological model; PDU; innovation; marketing; Virtuelle Realität; Tourismus; Marketing; Schweden; Geomedia; Experience Design; Kommunikation; Covid-19; Pandemie; Fallstudie; Sinne; Kultur; Park; Umwelt; Virtuell Verklighet; turism; Karlstad Kommun; Region Värmland; Kommunikation; pandemi; kulturellt arv; plats; berättelse;

   Abstract : To what extent can virtual reality be used to induce real-life tourism? This question becomes even more relevant in these covid-19 times. However, research on virtual reality concerning tourism has not engaged substantively with this question yet and thus this study seeks to address this question. READ MORE

5. 4. The Impact of Personal Norms, Environmental Awareness & Ascribed Responsibility on Pro Environmental Intentions of Young Travelers in Sweden

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Samudika Perera; [2021]
   Keywords : Personal norms; pro environmental intentions; environmental awareness; ascribed responsibility; intention to involve in sustainable purchasing behaviors; intention to involve in recycling activities; intention to involve in preserving natural and local resources;

   Abstract : Purpose – The purpose of this study is to analyze the relationship between personal norms and pro environmental intentions of youth travelers in Sweden including the intention to involve in sustainable purchasing behaviors while travelling (IISPB), intention to involve in recycling activities while travelling (IIRA) and intention to preserve natural and local resources while travelling (IPNLR). Also the study aims to test the moderating impact that the environmental awareness and ascribed responsibility have on the relationship between personal norms and pro environmental intentions considered. READ MORE

6. 5. Collaborative Partnerships between Public and Private Stakeholders in SustainableDestinations : A case study of Uppsala, Sweden

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Helina Betre; [2020]
   Keywords : ;

   Abstract : Tourism destinations are implementing policies based on global sustainability agreements. Countries are taking different approaches to fulfilling their sustainability goals. Collaboration was considered an important ingredient to implementing policies and achieving targets. READ MORE