Essays about: "relationship marketing"

Showing result 1 - 5 of 612 essays containing the words relationship marketing.

  1. 1. Video Consumption Online - The relationship between the sender and receiver of video clips

    University essay from Göteborgs universitet/Graduate School

    Author : Fabian Eide; Jonatan Nuamu; [2020-06-23]
    Keywords : Video consumption; video clips; emotions; video content; viral videos; brands;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    University essay from Göteborgs universitet/Graduate School

    Author : Liam Silva Vail; [2020-06-23]
    Keywords : Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Contextualizing Data in Marketing Practice

    University essay from Göteborgs universitet/Graduate School

    Author : Jens Andersson; Robert Odéen; [2020-06-23]
    Keywords : Data-driven marketing; Digitalization; Analytics; Professional services;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

    University essay from Göteborgs universitet/Graduate School

    Author : Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
    Keywords : Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    University essay from Göteborgs universitet/Graduate School

    Author : Liam Silva Vail; [2020-06-16]
    Keywords : Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality 1;

    Abstract : MSc in Marketing and Consumption.... READ MORE