Essays about: "relationship marketing"

Showing result 1 - 5 of 693 essays containing the words relationship marketing.

  1. 1. Digital Transformation: Smart Supply Chains with Vendor Managed Inventory (VMI) - A Case Study for a medium sized Swedish healthcare company in VMI implementation

    University essay from Göteborgs universitet/Graduate School

    Author : Xiaoxi Hu; [2021-07-08]
    Keywords : VMI; Supply Chain; VMI Implementation; VMI risk; Risk Management;

    Abstract : Background &Purpose:Supply chain management (SCM) has become a hot topic in the currentglobal competitive markets that drives many companies to explore,especially in inventory management. Vendor Managed Inventory (VMI) asan SCM method enables all participants in the supply chain to achieve rapiddevelopment and obtained huge benefits. READ MORE

  3. 2. Resilient Retailing: The effects of sustainability and omnichannel practices on resilience for retailers in Gothenburg

    University essay from Göteborgs universitet/Graduate School

    Author : Moa Udén; Lina Andersson; [2021-06-23]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 3. Personalized Marketing - A study examining factors influencing millennials’ intention to act upon personalized advertisements on Facebook

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Svensson; Lorenzo Dirksz; [2021]
    Keywords : Personalized Marketing; Personalized Advertisements; Millennials; Facebook; Positive Attitude; Hedonic Motivation; Trust; Past Experience; Advertising Attributes; Intention to Act; Business and Economics;

    Abstract : Purpose: The fundamental aim of this thesis is to investigate how strongly the Personalized Marketing (PM) factors identified in previous literature correlate with millennials’, aged 24 to 40, intention to act upon personalized advertisements on Facebook. Thereafter, the goal was to compare the extent to which the outcomes varied depending on millennials' age group and gender. READ MORE

  5. 4. The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Klara Dunehav; Okka Mennenga; [2021]
    Keywords : Business and Economics;

    Abstract : Title: The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers Date of seminar: June 3rd, 2021 Course: BUSN39 - Degree Project in Global Marketing - Master Level Authors: Klara Dunehav & Okka Mennenga Supervisor: Veronika Tarnovskaya Keywords: Brand Communities, Brand Value, Fashion Brands, Qualitative Research Thesis Purpose: Identifying differences in brand value between fashion brand community members compared to regular customers in order to see value-enhancing traits. Methodology: Qualitative, Abductive and Intensive Research based on 9 semi-structured interviews. READ MORE

  6. 5. How FIFA Scores from an Offside Position: Understanding the longevity of a Disliked Brand.

    University essay from

    Author : Joris Bertholet; Daan Juistenga; [2021]
    Keywords : FIFA; Brand Longevity; Brand Dislike; Customer Valuation; Brand Loyalty; Video Games;

    Abstract : Background: Organizations desire to create and maintain a strong and long-lasting relationship with their consumers. Firms enjoy many benefits through the loyalty of customers, such as lower marketing costs, increased revenue, and much more. READ MORE