Essays about: "relationship marketing"
Showing result 1 - 5 of 647 essays containing the words relationship marketing.
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1. How companies use social media marketing to acquire new customers in times of crisis
University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism; Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turismAbstract : There is little doubt that crises have a major impact on both companies and humanity. However, the picture is less clear when it comes to what challenges small- and medium-sized enterprises (SMEs) have to overcome when facing the crisis. Regulations and recommendations of the government are influencing the challenges to conduct business for SMEs. READ MORE
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2. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers
University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomiAbstract : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. READ MORE
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3. Enlightening the Present with the Past – Consumer’s Yearning for a Past Ethos: The Meaning Construction of Vintage Objects
University essay from Göteborgs universitet/Graduate SchoolAbstract : MSc in Marketing and Consumption.... READ MORE
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4. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background and Purpose: In order to stay competitive in a rapidly changing businessenvironment, the question of growth is perceived to be an essential issue of survival andentrepreneurial behavior. Traditionally, strategies related to growth have mostly been related toexpenses on marketing or acquisitions of smaller competitors. READ MORE
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5. Video Consumption Online - The relationship between the sender and receiver of video clips
University essay from Göteborgs universitet/Graduate SchoolAbstract : MSc in Marketing and Consumption.... READ MORE
