Essays about: "relationship of computer to business"

Showing result 1 - 5 of 15 essays containing the words relationship of computer to business.

1. 1. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Luyao Wang; Jonas Lundquist; [2022]
   Keywords : Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

   Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE

3. 2. Early-stage entrepreneurs on LinkedIn - a tool for legitimacy?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jacqueline Rohde Mohr; Nicholas Kelly; [2021]
   Keywords : Early-stage Entrepreneurship; Legitimacy; Impression Management; Legitimacy as a Property; LinkedIn; Business and Economics;

   Abstract : In line with the development of modern communication technology, computer-mediated-communication is playing a crucial role in how people interact and communicate. One forum in which such interaction can be conducted is the online professional social network LinkedIn. READ MORE

4. 3. Step Into My Office!

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Fredrik Möller; [2019]
   Keywords : The Office; Characters; Transferprint; Pinstripe; Business; 90 ́s Casual; 2D 3D;

   Abstract : People go to work and people go home. Playing out their roles and their lives, going in and out of character. We create our own characters depending on where we are and with who we are. In this project a set of characters having a “casual Friday” at work has been interpreted. READ MORE

5. 4. Visualizing project information from the perspective of a client : How do you present information in a user friendly manner?

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Victor Sjödin; [2019]
   Keywords : User experience; Project management; Information visualization; Human-computer interaction; Digital transformation; ;

   Abstract : The importance for businesses to adapt to the digital age should not be understated. The demand for businesses to provide its customers and clients with engaging, immersive, collaborative, and interactive products is increasing as well. User experience is a term that encapsulates these demands very well. READ MORE

6. 5. Leadership in Geographically Dispersed teams : The Impact of Virtuality on Leader’s Role

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Riia Hyppönen; [2017]
   Keywords : Virtual Leadership; Geographic Dispersion; Virtual Teams; Computer-Mediated Communication;

   Abstract : Globalization and fast developing technology are allowing organizations to spread their operations across the world. While this is often cost effective and increases companies’ competitiveness, a new challenge for leadership has arisen as people and teams are becoming geographically dispersed. READ MORE