Essays about: "relationship retailing"
Showing result 6 - 10 of 39 essays containing the words relationship retailing.
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6. The impact of delivery lead time on customer conversion
University essay from Lunds universitet/ProduktionsekonomiAbstract : Delivery lead time (DLT) is seen as one of the most important service factors affecting the consumers willingness to fulfill a purchase within online retailing (Esperet al., 2003). The purpose of this thesis is to investigate the effect variations in the offered DLT have on customer conversion rate within e-commerce. READ MORE
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7. RETAIL IS DETAIL : Customers’ Attraction to Physical Retail Stores Within Consumer Electronics
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Most companies' desire is to create customer relationships and the working methods have changed as a result of the increased e-commerce. Because of digitalization, the retailing field has changed dramatically. Consequently, physical stores are facing competition from online companies. READ MORE
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8. Antecedents of E-Loyalty in the Context of Online Fashion Retailers
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : With recent developments in the internet and the rise of e-commerce, the concept of e-loyalty has gained more traction as a result of its growing importance. Due to this, there is a continuous shift away from brick and mortar fashion retailing towards online fashion retailers. READ MORE
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9. Your secret weapon to achieve E-Loyalty : A Quantitative Study On Antecedents Leading To E-loyalty
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : With the rise of e-commerce, more and more retailers switch the focus to online environment. In order to gain customers’ e-loyalty, e-retailers have to pay more attention to e-loyalty itself and its antecedents. READ MORE
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10. Entry of External Shopping Centers: What happens to the revenues of firms located in the City Center?
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : This thesis analyses whether there is any possible relationship between external shopping centers and city-center firms located in Swedish small cities from the perspective of their revenue level. The importance of this research question emerges as a result of a recent trend of business allocation from city centers towards edge-of-town areas. READ MORE