Essays about: "relationsstrategi"

Found 1 essay containing the word relationsstrategi.

  1. 1. Industrial Marketing in a Network Perspective : A Qualitative study of ABB Crane Systems and its Sales Network

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Peter Strömberg; Sandeep Jain; [2011]
    Keywords : industrial marketing; network perspective; embeddedness; business relationships; relationship strategy; business-to-business; B2B; ABB; industriell marknadsföring; nätverksperspektiv; affärsrelationer; relationsstrategi; ABB;

    Abstract : Research question: How is the sales network of ABB Crane system related to industrial marketing in anetwork perspective? Purpose of the research:The main task is to investigate if the sales network of ABB Crane Systems is related toestablished theory of industrial marketing in a network perspective. Method: The research strategy has been formed from a deductive approach and the empiricaldata has been gathered with a qualitative approach. READ MORE