Essays about: "reminder nudges and information nudges."
Found 1 essay containing the words reminder nudges and information nudges..
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1. Nudging insurance customers to go digital: Evidence from a field experiment with Länsförsäkringar Skåne.
University essay from Lunds universitet/Nationalekonomiska institutionenAbstract : By performing a field experiment within behavioural economics with focus on creating a nudge, this study enables to investigate whether a nudge that create better awareness have ability to influence individuals to make a more environmental friendly decision. By performing a field experiment in cooperation with Länsförsäkringar Skåne, the study shows that the nudges have a significant impact of raising awareness and making more vehicle-insurance customers more willing to switch to receive their information through digital services. READ MORE