Essays about: "reminder nudges and information nudges."

Found 1 essay containing the words reminder nudges and information nudges..

  1. 1. Nudging insurance customers to go digital: Evidence from a field experiment with Länsförsäkringar Skåne.

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Matilda Axelsson; August Hörlén; [2017]
    Keywords : Nudging; behavioural economics; environment; peer pressure; anchoring; reminder nudges and information nudges.; Business and Economics;

    Abstract : By performing a field experiment within behavioural economics with focus on creating a nudge, this study enables to investigate whether a nudge that create better awareness have ability to influence individuals to make a more environmental friendly decision. By performing a field experiment in cooperation with Länsförsäkringar Skåne, the study shows that the nudges have a significant impact of raising awareness and making more vehicle-insurance customers more willing to switch to receive their information through digital services. READ MORE