Essays about: "repeat purchase"

Showing result 1 - 5 of 8 essays containing the words repeat purchase.

1. 1. How Does  Social Media Marketing Impact the Consumer Decision-marketing in Nigeria.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Chinonso David Ozioma; [2023]
   Keywords : ;

   Abstract : This study investigated the effect of social media marketing on consumer patronage decision making with specific focus on small businesses in Port Harcourt, Rivers State Nigeria. To achieve this, three specific objectives were created, such as to ascertain the effect of social media marketing on consumer patronage intention, examine the effect of social media marketing on consumer patronage and determine the effect of social media marketing on repeat purchase. READ MORE

3. 2. The influence of nutrition labeling on food packaging : A qualitative marketing research on healthier purchasing decisions by Millennials influenced by front-of-pack nutrition labeling

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Rose Joline van den Bosch; [2020]
   Keywords : Front-of-Package Nutrition Labeling FOPNL ; Millennials; Healthy Food; Purchasing Decisions; Food Labeling.;

   Abstract : Background:                Diseases caused by nutrition-related factors are globally increasing. Consumers can use help making healthier food choices. Nutrition labeling, front-of-pack, in particular, is reviewed as an important policy tool to assist consumers in this matter. READ MORE

4. 3. Why do we purchase from e-retailers? : An explanatory study of the e-loyalty antecedents impact on consumers purchase intentions on the e-commerce market.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elin Jonsson; Petronella Källström; Emma Wallander; [2019]
   Keywords : e-commerce; e-loyalty; e-trust; e-satisfaction; perceived value; e-retailers; e-commerce market; purchase intentions.;

   Abstract : Background: The e-commerce market has developed and it has become the new marketplace for current manufacturing and service industries. Customers’ behavior on the e-commerce market are changing with this Internet development and the competition is increasing. READ MORE

5. 4. Expiration Date, Unknown: Reasons to Abandon E-grocery Shopping: A qualitative study

   University essay from Göteborgs universitet/Graduate School

   Author : Kristofer Börjesson; Peter Szigeti; [2016-09-21]
   Keywords : groceries; groceries online; e-grocery; e-commerce; e-satisfaction; customer satisfaction; e-loyalty; customer loyalty; repeat purchase; attitudes; stress; quality; time; price; variety; recovery; influencers; abandon;

   Abstract : Groceries online (E-grocery) is a growing market, however, many of those that have tried the service abandon it shortly thereafter. Most research surrounding e-grocery focuses on why consumer begin purchasing and why repurchases occur, however, there is a lack of studies regarding why consumers abandon purchasing. READ MORE

6. 5. Relationship marketing regarding the fashion industry : Trust, commitment and communication

   University essay from Ekonomihögskolan, ELNU

   Author : Jessica Frendberg; Karin Cademan; Natalia Savic; [2012]
   Keywords : ;

   Abstract : Title Relationship marketing regarding the Fashion industry; Trust, Commitment and Communication   Authors Karin Cademan, Jessica Frendberg, Natalia Savic   Examiner/ Supervisor Pejvak Oghazi Michaela Sandell   Institution/ Course School of Business and Economics, Linnaeus University Bachelor thesis, Independent degree project – 2FE16E   Problem to investigate This thesis acknowledge a lack of understanding when it comes to customers perception regarding the relationship with companies that exist when purchasing basic clothes online.   Purpose To investigate relationship marketing online towards the fashion industry considering customers who purchase basic clothes online. READ MORE