Essays about: "repositioning"

Showing result 1 - 5 of 40 essays containing the word repositioning.

  1. 1. Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ivelina Petkova; Sofia Rosin; [2023]
    Keywords : Destination Rejuvenation; Dynamic Capabilities; Destination Repositioning; Destination Diversification; Destination Marketing; Madeira Island; Business and Economics;

    Abstract : Title: Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island Date of the seminar: 2nd of May 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Ivelina Petkova & Sofia Rosin Supervisor: Magnus Nillson Keywords: Destination Rejuvenation, Dynamic Capabilities, Destination Repositioning, Destination Diversification, Destination Marketing, Madeira Island Research Purpose: The purpose of this research paper is to explore the dynamic capabilities that enable destination repositioning and diversification and investigate how they rejuvenate Madeira Island as a tourist destination. Theoretical perspective: Destination rejuvenation was originally presented as a stage in Butler's (1985) Tourism Area Life Cycle Model (TALC), however, it has become an independent focus area in research that concerns the repositioning and diversification of tourism destinations. READ MORE

  3. 2. The role of alternative food networks in times of crises : A case study about the effects of covid 19 on the REKO network in Sweden

    University essay from Stockholms universitet/Stockholm Resilience Centre

    Author : Nora Giertz; [2022]
    Keywords : food systems; sustainability transformation; social-ecological resilience; crisis-landscape; covid 19;

    Abstract : The food we consume and how it is produced constitutes a significant driver of environmental change, degrading the ecological base on which life depends. Moreover, the food system is highly globalized and geographically scattered, connected by global value chains. This creates potential vulnerabilities. READ MORE

  4. 3. Luxury Fashion Brands are Racing to Become Pioneers in The Use of Influencer Marketing: An Exploratory Study on How This Can Be Achieved and The Impacts on Brand Perceptions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mariam Elsayed; [2022]
    Keywords : Influencer Marketing; Luxury Fashion; Luxury Value; Brand Identity; Brand Image;

    Abstract : As the digital evolution continues to take on the world industry by industry, luxury fashion brands are left with no choice but to adapt to the new means of media consumption. Numerous luxury fashion brands are implementing influencer marketing strategies to communicate their brand's message in novel ways. READ MORE

  5. 4. Veterinärbehandlade livmoderframfall hos svenska mjölkkor : förekomst och överlevnad

    University essay from SLU/Dept. of Clinical Sciences

    Author : Leo Krantz; [2022]
    Keywords : livmoderframfall; mjölkkor; förekomst; behandling; överlevnad;

    Abstract : Livmoderframfall är en ovanlig komplikation som kan uppstå efter förlossning men bland våra husdjur är kor de som drabbas oftast. Tillståndet innebär att livmodern vänds ut och in och trycks ut genom vulvan. READ MORE

  6. 5. Exploring the role of business intermediaries to advance circular bioeconomy : multi case study on plant-essential nutrient recycling firms and users in Sweden

    University essay from SLU/Dept. of Economics

    Author : Urankhaich Batsukh; [2022]
    Keywords : business model; circular bioeconomy; intermediary; nitrogen; nutrient recycling; phosphorus; sewage sludge; wastewater;

    Abstract : Nitrogen (N) and phosphorus (P) are key biological nutrients for global crop production and are directly linked to global food security. Despite the enormous agricultural expansion in the past century, excessive use of these elements is causing biochemical imbalances that lead to overstepping the ‘planetary boundaries’ beyond what the earth can hold. READ MORE