Essays about: "repurchase intention"

Showing result 1 - 5 of 6 essays containing the words repurchase intention.

  1. 1. Long-term Abnormal Returns Following Share Repurchase Announcements : Do repurchasing firms outperform the market?

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Daniel Lindgren; Petter Sjöberg; [2018]
    Keywords : Open market share repurchase; Abnormal return; Sweden; Stockholm Stock Exchange; NASDAQ OMX Stockholm; Aktieåterköp; Avvikelseavkastning; Stockholmsbörsen; NASDAQ OMX Stockholm;

    Abstract : We study the long-term performance of companies listed on the Stockholm Stock Exchange that announced their intention to repurchase shares between the years of 2005 and 2013. We test the hypothesis that the market underreacts to share repurchase announcements and that repurchasing firms consequently outperform the market in the following years. READ MORE

  2. 2. Online customer experience, satisfaction and repurchase intention for online clothing retailing

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Nilsson; Olle Wall; [2017-06-30]
    Keywords : Online shopping; Online Customer Experience; Clothing retailing; Satisfaction; Repurchase intention; Fulfillment reliability;

    Abstract : Purpose – The purpose of this study is to describe and analyze the factors of online customer experience and test their effect on satisfaction in an online clothing retailing context. Additionally, the purpose is test the relationship between satisfaction and repurchase intention within this context. READ MORE

  3. 3. Chinese Cross-Border Online Shopping through Agents from Sweden –An Exploratory Study of the Determinants of

    University essay from Göteborgs universitet/Graduate School

    Author : Lei Yu Jiang; Nicole Kungel; [2017-06-30]
    Keywords : China; Sweden; cross-border online shopping; Daigou; customer satisfaction; repurchase intention; trust; country image; perceived social value; susceptibility to interpersonal influence;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. Service-Dominant Orientation 2.0: Consideration of Sustainability Concerns

    University essay from Karlstads universitet

    Author : Aierke Yermentayeva; Luke Carey; [2017]
    Keywords : Service-dominant logic; Service-dominant orientation; Value co-creation; Sustainability; Value co-creation capabilities; Trust; Affective Commitment; Perceived Value; Repurchase Intention.;

    Abstract : Abstract Service-Dominant (S-D) logic suggests mutual strategic benefit for all actors of the value network (Vargo & Lusch 2016). However, theoretical reasoning lacks empirical validation of S-D logic implications for performance indicators as well as customer experience. READ MORE

  5. 5. Youbranding - The marketing strategy of replacing the corporate brand name with personal names.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jessica Hedin; Hannah Molin; [2014]
    Keywords : Youbranding; Debranding; Brand loyalty; Campaign; Marketing strategy;

    Abstract : The importance of obtaining and retaining loyal customers, instead of attracting as many customers as possible, is and always has been a constant struggle among businesses. New marketing strategies are utilized in order to attract attention and to differentiate the brand from the competition. READ MORE