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Showing result 1 - 5 of 10 essays matching the above criteria.
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1. "Dissatisfaction in Consumers" : A qualitative study on Word of Mouth and how it affects consumer complaints and repurchase intention, in fast food chains
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Word of mouth has been considered a big factor for why brands do not need to make excessive marketing efforts, due to consumers recommending their products or services to other consumers through WoM. Given this thesis explores the relationship between WoM, complaints and repurchase intentions of consumers when it comes to fast-food restaurants, the WoM mostly is that of a negative aspect. READ MORE
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2. Fighting Food Waste with Food Sharing Platforms? A quantitative analysis of consumers’ repurchase intention on profit food sharing platforms
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : Food waste could cause problems in society, the economy, and the environment, which is regarded as a global problem. In advanced countries, the majority of food waste happens in the retailer-consumer interface. READ MORE
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3. Understanding customer experience and repurchase intention in live streaming shopping: An empirical study in China
University essay from Göteborgs universitet/Graduate SchoolAbstract : Purpose – The purpose of this study is to identify the influential factors of customer experience within live streaming shopping, and their impact on customer satisfaction and repurchase intention. Moreover, the relationships between customer satisfaction, trust and repurchase intention inside the model will be tested as well. READ MORE
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4. Factors Affecting Consumers’ Intention to Use Online Music Service and Customer Satisfaction in South Korea
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : This study aims to investigate factors that affect consumers’ behavioral intentions to use online music services and the extent to which users of these services are satisfied with their experience. It also seeks to clarify the relationship between customer satisfaction and repurchase intention. READ MORE
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5. Long-term Abnormal Returns Following Share Repurchase Announcements : Do repurchasing firms outperform the market?
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : We study the long-term performance of companies listed on the Stockholm Stock Exchange that announced their intention to repurchase shares between the years of 2005 and 2013. We test the hypothesis that the market underreacts to share repurchase announcements and that repurchasing firms consequently outperform the market in the following years. READ MORE