Essays about: "repurchase intention"

Showing result 6 - 10 of 10 essays containing the words repurchase intention.

  1. 6. Online customer experience, satisfaction and repurchase intention for online clothing retailing

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Nilsson; Olle Wall; [2017-06-30]
    Keywords : Online shopping; Online Customer Experience; Clothing retailing; Satisfaction; Repurchase intention; Fulfillment reliability;

    Abstract : Purpose – The purpose of this study is to describe and analyze the factors of online customer experience and test their effect on satisfaction in an online clothing retailing context. Additionally, the purpose is test the relationship between satisfaction and repurchase intention within this context. READ MORE

  3. 7. Chinese Cross-Border Online Shopping through Agents from Sweden –An Exploratory Study of the Determinants of

    University essay from Göteborgs universitet/Graduate School

    Author : Lei Yu Jiang; Nicole Kungel; [2017-06-30]
    Keywords : China; Sweden; cross-border online shopping; Daigou; customer satisfaction; repurchase intention; trust; country image; perceived social value; susceptibility to interpersonal influence;

    Abstract : This study focuses first on identifying the main characteristics of the seldom researched particular type of Chinese cross-border online shopping, Daigou, in which Chinese consumers purchase foreign products through commercial-oriented agents living abroad (Sweden in our study). Such findings came from a series of pre-studies including interviews with two agents in Sweden and two customers in China, non-participant observations of the two agents’ WeChat1 accounts, and netnographical investigation of customer feedbacks on one agent's Taobao2 online shop. READ MORE

  4. 8. Service-Dominant Orientation 2.0: Consideration of Sustainability Concerns

    University essay from Karlstads universitet

    Author : Aierke Yermentayeva; Luke Carey; [2017]
    Keywords : Service-dominant logic; Service-dominant orientation; Value co-creation; Sustainability; Value co-creation capabilities; Trust; Affective Commitment; Perceived Value; Repurchase Intention.;

    Abstract : Abstract Service-Dominant (S-D) logic suggests mutual strategic benefit for all actors of the value network (Vargo & Lusch 2016). However, theoretical reasoning lacks empirical validation of S-D logic implications for performance indicators as well as customer experience. READ MORE

  5. 9. Youbranding - The marketing strategy of replacing the corporate brand name with personal names.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jessica Hedin; Hannah Molin; [2014]
    Keywords : Youbranding; Debranding; Brand loyalty; Campaign; Marketing strategy;

    Abstract : The importance of obtaining and retaining loyal customers, instead of attracting as many customers as possible, is and always has been a constant struggle among businesses. New marketing strategies are utilized in order to attract attention and to differentiate the brand from the competition. READ MORE

  6. 10. The Impact of Service Recovery on Customer Loyalty (Case company: Swedbank)

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Arshad Younas; Hasina Jan; [2012]
    Keywords : Service Recovery; Customer Loyalty; Swedbank;

    Abstract :  Abstract  Purpose - Purpose of given study is to analyse the impact of service recovery measures on customer loyalty by considering a Case company Swedbank. Both primary and secondary data have been collected for this paper. In primary data interviews and questionnaires are used. READ MORE