Essays about: "repurchases intention."

Found 1 essay containing the words repurchases intention..

  1. 1. Influence of service and product quality on customer retention, A Swedish grocery store

    University essay from Avdelningen för ekonomi

    Author : Mushtaq Hussain; Pratibha Ranabhat; [2013]
    Keywords : Customer retention; Product quality; Service quality; Retail service quality scale; Products dimension; repurchases intention.;

    Abstract : Aim: The aim of this study is to examine and compare the importance of services and products in grocery store and to study the effects of services and products on customer retention. Method: This study is quantitative and data is collected by conducting a survey. READ MORE