Essays about: "reputation"

Showing result 6 - 10 of 741 essays containing the word reputation.

  1. 6. Making a Red Devil: The Case of Manchester United and Mason Greenwood

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johan Otterhed Bolin; Gabriel Eppens; [2024]
    Keywords : Corporate Brand Identity; Reputation Management; Corporate Social Responsibility; Crisis Management; Business and Economics;

    Abstract : .... READ MORE

  3. 7. Candy clash: M&M’s caught in the crossfire

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elena Rüffel; Mathea Talene Herzberg; Andrea Pachaly; [2024]
    Keywords : reputation; crisis communication; corporate brand management; brand identity; stakeholder relations; anti-brand communities; Business and Economics;

    Abstract : .... READ MORE

  4. 8. Measurement of Business Incubator Performance by Governments: Studying the Practices in the Nordic Region

    University essay from Göteborgs universitet/Graduate School

    Author : Firuza Alizada; [2023-07-19]
    Keywords : business incubators; incubator financing; return on investment; public business incubators; government-supported business incubators; evaluation of incubation policy;

    Abstract : This master thesis aims to investigate the measurement of business incubator performance by governments. Business incubators play a vital role in nurturing startups, promoting innovation, and fostering economic development. READ MORE

  5. 9. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  6. 10. Skogens produkter och dess rykte : konsumenters attityder till förnybara engångsartiklar och dess industriella sektor

    University essay from SLU/Dept. of Forest Economics

    Author : Thule Grubbström; Vera Janlert; [2023]
    Keywords : attityder; bioekonomi; enkät; enkätundersökning; förnybara produkter; hållbarhet; hållbar konsumtion; hållbar utveckling; konsumtion; papperspåsar; skog; skogsbruk; skogsindustrin;

    Abstract : Klimatförändringarna och hållbarhetsfrågan kopplat till skogsnäringen har gett upphov till en del av skogsdebatten, där mål kring bioekonomi ligger i konflikt med att avsätta mer skog till förmån för biologisk mångfald. Förnybara produkter tillverkade av skoglig råvara har en roll i denna debatt, och är idag ett kontroversiellt ämne. READ MORE