Essays about: "reputational battle"

Found 1 essay containing the words reputational battle.

  1. 1. Brand Hostage - How NGOs achieve their Strategic Goals on a Reputational Battlefield

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Allan Su; Stefanie Wolff; [2017]
    Keywords : Brand hostage; reputation; reputational battle; NGO; NGO campaigns; Business and Economics;

    Abstract : Purpose: The purpose of the study is to explore the phenomenon of brand hostage, with the aim to develop a framework and a definition for a deeper understanding of its modus operandi. Relevance: Over the past two decades, disruptive and successful NGO campaigns have increasingly targeted corporations, which makes the topic a major concern for managers. READ MORE