Essays about: "reputational elements"
Showing result 1 - 5 of 8 essays containing the words reputational elements.
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1. The influence of corporate brand reputation on the purchase intention of the post-postmodern consumer society
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The present research investigates the relationship between corporate brand reputation and consumer purchase intention while regarding to the post-postmodern consumer of today. The purpose of the study is to contribute with insights on how the post-postmodern consumer evaluates corporate brand reputation and explore the effect of this evaluation on consumer purchase intention. READ MORE
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2. Desire for truly sustainable suppliers; how to make it work? : Research on Nordic product-based companies
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Background: Research provides insights on the concept of sustainability in the field of supply chain management, by comparing the theoretical concept of SSCM and the practical understanding or focus of brand owners while representing sustainability. Research describes the value and significance of all three elements of sustainability to prevent brand reputational damage. READ MORE
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3. The Reputation Circle : A study of the interplay between the reputational perception of companies and the effect on their non-financial performance
University essay from Umeå universitet/FöretagsekonomiAbstract : Reputation nowadays is a determinant of companies’ strategy. We used a qualitative study approach, based on semi-structured interviews. The choice of subject was motivated by recent scandals involving big corporations. We started therefore from the postulate that big corporations would rather not want to communicate on those issues. READ MORE
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4. Sustainability risks in multi-tier supply chains. A dynamic capabilities perspective on integrating remote sensing technology into sustainable sourcing to manage sustainability risks in upstream supply chains.
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : The raw material tier in companies’ supply chains can be a hotspot for sustainability issues like deforestation and resulting legal, reputational, financial and operational risks – yet companies’ supply chain management efforts as well as research on sustainable supply chain management still focus on direct suppliers due to poor upstream transparency. With technical progress, remote sensing and satellite technology now allow companies to gain systematic, direct oversight of deforestation and related environmental change on the ground. READ MORE
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5. The Startup of a Strong Brand - An investigation of brand identity evolution in early-stage startups operating in Sweden
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this dissertation was to study the brand identity evolvement in a startup context. The CBIM framework by Urde (2013) was implemented in the research, in order to understand different elements affecting the process in the creation of a brand identity. The framework includes both an internal –and external perspective. READ MORE
