Essays about: "research advertising"

Showing result 1 - 5 of 493 essays containing the words research advertising.

1. 1. Captivating Communication : The Swedish Prison and Probation Service’s Storytelling and Creation of Legitimacy

   University essay from Stockholms universitet/Kriminologiska institutionen

   Author : Ella Wendt Höjer; [2024]
   Keywords : prison; cultural criminology; Nordic exceptionalism; legitimacy; Kriminalvården;

   Abstract : The stories about prison are infinite, and ultimately affect our understanding of incarceration. Punishment and prison are also political, and the shape of the penal system is fundamentally different in different countries. READ MORE

3. 2. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Johanna Elmér; Johanna Nilsson; [2023-02-01]
   Keywords : Digital communication; user integrity; personalized advertising; third-party cookies; organizational change strategies;

   Abstract : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. READ MORE

4. 3. Exposing stereotypes: A content analysis of Swedish television advertisements

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Abu Bakar Ali; Linnéa Sjögren; [2023]
   Keywords : Content analysis; Stereotypes; Advertisements; Gender; Age;

   Abstract : Stereotypes in television advertising have long been a topic of interest to researchers. Existing studies have shown that both gender stereotypes and age stereotypes are still present in advertising despite changing gender and age roles in society. READ MORE

5. 4. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
   Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

6. 5. Enhancing Privacy in Cookieless Web Advertising : A Comparative Study of Multi-Party Computation and Trusted Execution Environment Solutions for Private Attribution Reporting

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Victor Massy; [2023]
   Keywords : Multiparty computation; Trusted execution envrionment; Web advertising; Private attribution reporting; Flerpartsberäkning; Pålitlig exekveringsmiljö; Webannonsering; Privat attributionsrapportering;

   Abstract : The end of third-party cookies has driven the advertising market to seek new solutions. Third-party cookies were widely used to track users’ online activities across websites. However, the growing concern for privacy has led web browsers to put an end to this practice. READ MORE