Essays about: "research on CRM in banks"

Showing result 1 - 5 of 6 essays containing the words research on CRM in banks.

  1. 1. Digitalization in The Banking Industry : Adapting to The Crisis

    University essay from Umeå universitet/Företagsekonomi

    Author : Sebastian Palmquist; [2020]
    Keywords : Banking; Fintech; Digitalization; Elderly; Adaptation;

    Abstract : Research problemThe world is currently undergoing one of the most substantial crises of the past century, causing disruption both socially and economically. The effect on the Swedish inhabitants has been impactful, especially for elders, who are crippled in the ability to complete necessary tasks including private banking. READ MORE

  3. 2. Knowing Your Customer - The Versatility of CRM in Modern Banking : A case study of niche banks in Sweden

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Fredrik Schmiterlöw; Hampus Renfors; Filip Åberg; [2017]
    Keywords : Customer Relationship Management; Loyalty; Multichannel; Omni channel; Banks; Customer Relations;

    Abstract : Niche banks emerged from deregulation of the financial market and from the increasing distrust of the established banking oligopoly in Sweden. From its establishment, niche banks narrowed their scope and targeted certain profitable segments of the banking market. READ MORE

  4. 3. Customer Loyalty - A case study of Swedbank and Länsförsäkringar Bank

    University essay from IHH, Företagsekonomi

    Author : Adisa Sahinovic; Rita Marogy; Amela Buljubasic; [2012]
    Keywords : bank; customer loyalty; Swedbank; Länsförsäkringar; niche; commercial; CRM; customer relationships;

    Abstract : Background: The banking industry is a classic service industry where companiesand customers meet and where their interactions take placedaily. There are many reasons why an unsatisfied customer canchange company to a competitor and the customers that are loyalchoose to stay for certain reasons. READ MORE

  5. 4. Identify the Critical Success Factors of CRM Implementation : A study on Chinese Commercial Bank

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Sijie wang; [2011]
    Keywords : ;

    Abstract : The demand from the customer and pressure from the competitive market drive most of the Chinese commercial banks either on their way to implement the CRM systems or they are positively looking for the opportunity to integrate the CRM as an indispensable part of their business strategy in the next few years to come. Customer Relationship Management originated and prevailed among western companies, it has already spread in many East Asian countries, such as: Japan, Korean and China. READ MORE

  6. 5. The Effect of Customer Relationship Marketing on Customer Retention in the Ghanaian Banking Sector : A case study of Intercontinental Bank Ghana Limited

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Frank Kojo Kuranchie; [2010]
    Keywords : Customer relationship management; customer relationship marketing; customer retention.;

    Abstract : Abstract Customer relationship management as a strategic marketing concept has gained tremendous interest among researchers and practitioners in recent times. Within the last two decades a significant number of research works have been carried out on various issues relating to customer relationship management. READ MORE