Essays about: "research paper on consumer buying behaviour"

Showing result 1 - 5 of 9 essays containing the words research paper on consumer buying behaviour.

  1. 1. Mindfulness for sustainable consumption behaviour - inisghts into consumer culture

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Lena Kadel; [2021]
    Keywords : mindfulness; mindful consumption; pro-environmental behaviour; impulsivity; decision-making; behavioural regulation; sustainable development;

    Abstract : A large body of research implies that modern human behaviour threatens various life – sustaining resources. The excessive consumption patterns of resources by humans has been identified as one of the main causes of the environmental crisis. READ MORE

  3. 2. The Smartphone Consumer Decision-MakingProcess of University Students in Sweden: The Case of iPhone

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Alek Vladimirov Ivanov; Eric Adam George Akiba; Konstantin Krasimirov Konov; [2021]
    Keywords : Five-stage consumer decision-making process; iPhone; Purchase behavior; Smartphone usage; University Students in Sweden;

    Abstract : Background: The emergence of mobile phones today and in history proves to beexceptionally unique in the consumer electronics market as well as the telecommunicationmarket. The reason behind the huge growth of the industry has been the exceptional evolutionof the technology used in the mobile devices in terms of performance and miniaturization. READ MORE

  4. 3. Brands relationships: Exploring the Secret Brand Relationship

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Casper Tönning; Chia-Yin Liu; Ayelen Rojas Alvarez; [2021]
    Keywords : Secret brand relationships; Consumer embarrassment; Brand relationship; Sensitive products; Taboo marketing.; Business and Economics;

    Abstract : Abstract Purpose: The purpose of this paper is to conceptualize and investigate those relationships that occur when customers feel embarrassed of their buying behaviour. Methodology: A qualitative research method has been chosen to conduct this research. Primary data has been collected through two focus groups and three interviews. READ MORE

  5. 4. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Gao Wangshu; Wang Guanhua; [2020]
    Keywords : ;

    Abstract : background:  Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. READ MORE

  6. 5. The psychology behind stockpiling behaviour during critical situations : A study of the change in consumer behaviour with special regards to the phenomenon stockpiling among Swedish residents during the Covid-19 outbreak

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Anna Hanser; David Bereilh; [2020]
    Keywords : Stockpiling; panic buying; pandemics; Covid-19; psychology; consumer behaviour;

    Abstract : Background: The novel coronavirus (Covid-19) spread globally from its outbreak in China in the beginning of 2020, causing numerous deaths and strained on the health care systems all over the world. Most countries gave answer to this pandemic by implementing national lockdowns, which often evoked panic among citizens and therefore lead to stockpiling or sometimes panic buying behaviours. READ MORE