Essays about: "research paper on purchasing management"

Showing result 1 - 5 of 17 essays containing the words research paper on purchasing management.

1. 1. The role of customer-based brand equity in the direct-to-consumer business model

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

3. 2. Purchasing and digitalization in an era of turbulence

   University essay from Lunds universitet/Teknisk logistik

   Author : Vishal Natesan; Emil Sarajlic; [2023]
   Keywords : Supplying; digitisation; digitalization; Artificial Intelligence; Turbulence; Delivery performance; Duni Group; Technology and Engineering;

   Abstract : Abstract Title: Purchasing and digitalization in an era of turbulence Authors: Emil Sarajlic & Vishal Natesan Supervisor: Wilbert Baerwaldt, Director Sourcing and Value Chain at Duni AB Louise Bildsten, Department of Industrial Management & Logistics, Faculty of Engineering, Lund University Examiner: Jan Olhager, Department of Industrial Management & Logistics, Faculty of Engineering, Lund University Background: This research delves into the uncertainties and challenges encountered in global supply chain operations, exacerbated by unpredictable events such as the COVID-19 pandemic and the 2021 Suez Canal obstruction. These disruptions can lead to stock-outs, poor capacity utilization, and the need for expensive buffers. READ MORE

4. 3. Customer Related Risks : A Garment Manufacturer Perspective

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Caroline Lindholm; Filippa Vasilis; Astrid Hansson; [2022]
   Keywords : Risk; Risk Management; Garment Manufacturing; Malaysia; Buyer-Supplier Relationship; Purchasing Practices;

   Abstract : This paper examines risks that arise from buyer-manufacturer relationships from Malaysian garment manufacturers' perspectives. In addition, the risk management techniques used to handle these risks are studied and cross-examined. The nature of the relationship is also discussed in relation to the risks and risk management techniques identified. READ MORE

5. 4. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Keyra Bonagas; Thu Giang Vu Dang; [2022]
   Keywords : loyalty programmes; consumer behaviour; fast-fashion retailers; brand loyalty; customer retention;

   Abstract : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. READ MORE

6. 5. Framework for measuring the effectiveness & efficiency of supply chain resilience strategies for supply chain disruptions caused by the Covid-19 pandemic in the purchasing process of food supply chains : A multiple interview study of food retailers

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Chelsea Carroll-Melzer; Luisa Marie Reuter; Joakim Åkesson; [2022]
   Keywords : supply chain resilience strategy; supply chain disruption; Covid-19 pandemic; supply chain effectiveness; supply chain efficiency; performance measurements; key performance indicator; food supply chain; food retailers; purchasing process; operational purchasing;

   Abstract : Background & aims: Prior research has, due to the ongoing Covid-19 pandemic and the resulting supply chain (SC) disruptions, increased the level of investigations in the field of SC resilience strategies. Even though many studies have been conducted within the field, little is known about the effectiveness and efficiency of those strategies. READ MORE