Essays about: "responsible consumers"

Showing result 21 - 25 of 138 essays containing the words responsible consumers.

  1. 21. Mending the end-goal paradox of social and commercial marketing

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Klara Käll; Nuria Budesca Alameda; [2022]
    Keywords : Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain; Business and Economics;

    Abstract : Title: Mending the end-goal paradox of social and commercial marketing - An explorative case study of brands’ emotional communication influence on consumers’ behavioural attitudes Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Klara Käll & Núria Budesca Alameda Supervisor: Annette Cerne Keywords: Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain Purpose: The purpose of this study is to investigate consumers' attitudes toward social marketing behaviours communicated by brands with regards to emotions. Methodology: This research was carried out with the research philosophies of relativism for ontology and social constructionism for epistemology. READ MORE

  3. 22. The portrayal of the Mali Conflict in Swedish News Media : A Content Analysis of the Usage of National References

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Anna Marin; Josefin Curman; [2022]
    Keywords : Sweden; news; Mali; qualitative content analysis; quantitative content analysis; agenda-setting; gatekeeping; framing; news values;

    Abstract : The purpose of this thesis is to examine the use of national references in contemporary Swedish journalism. As a result of this, the study raises the question of the importance of national references throughout the world and provides a deeper understanding of the production of news. READ MORE

  4. 23. Consumer Perception of Corporate Social Responsibilityin the Vegan Food Industry

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Annafrancesca Boffa; Lena Schreilechner; [2022]
    Keywords : consumer perception; corporate social responsibility; vegan food industry; vegan diet; dietary choice;

    Abstract : The aim of this research was to investigate the consumer perception of corporate social responsibility initiatives of companies in the vegan food industry, considering the consumers’ dietary choice and socio-demographic characteristics. The study is based on primary, quantitative data which was collected through anonymous surveys (N = 816). READ MORE

  5. 24. Influence of social media advertising on consumer behavior : A quantitative study in Germany and Sweden

    University essay from Umeå universitet/Företagsekonomi

    Author : Jascha Marschall; [2022]
    Keywords : social media; socially responsible consumption behavior; self -confidence; impulsiveness; interpersonal influence; group influence; sustainability; consumer behavior; Elaboration Likelihood Model; Value-Belief-Norm theory model;

    Abstract : Social media sites and platforms have been on the rise for the last decade. Especially sincethe start of the still on-going Covid-19 pandemic it reached an all time high. Over half of theworld’s population is using social media. Everyone knows Facebook, Instagram, YouTube,TikTok, Snapchat, and many more. READ MORE

  6. 25. Circular- and Performance Economy in the Telecommunications sector - A study investigating Reuse, Recycling & Leasing of mobile phones

    University essay from Göteborgs universitet/Graduate School

    Author : Emma Ingvarson; Brynzér Evelina; [2021-06-11]
    Keywords : Telecommunication; Circular Economy; Performance Economy; Supply Chain; Reverse logistics; Leasing; Reuse; Recycling; Customer preference; Environmental Sustainability and Environmental Cost;

    Abstract : Telecommunication is one of the fastest growing sectors in the world and a critical infrastructure in today's society as individuals and firms are dependent on it to function. Meanwhile, emissions generated from the telecommunications sector are continuously growing and the sector is also accountable for environmental effects from waste phones and shortage of raw materials. READ MORE