Essays about: "restaurant marketing"

Showing result 1 - 5 of 39 essays containing the words restaurant marketing.

  1. 1. CULTURAL BEHAVIORAL CHANGE- BEHIND THE SCENES : An abductive study on cultural dimensional interactions

    University essay from Umeå universitet/Företagsekonomi

    Author : Chris Niklasson; Louis Olakunle Ogbere; [2024]
    Keywords : Cultural behavioral changes; Cultural dimensional interactions; Hofstede model; Cross-cultural studies; Abductive research;

    Abstract : The complex and unpredictable nature of cultural behavioral changes has posed multiple challenges for marketing practitioners during recent years. These challenges include, but are not limited to, inaccurate market forecasts, market failures, wasted resources etc. READ MORE

  3. 2. A study on the association of firm-generated content on Instagram, affective customer engagement, and positive electronic word of mouth: Evidence from food industry of Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Muhammad Usman Anwar; Usman Younis; [2023]
    Keywords : Firm generated content; Affective customer engagement; Perceived enjoyment; Perceived originality; Positive electronic word of mouth;

    Abstract : In marketing literature, the consumer engagement concept has gained the significant attention of researchers. Based on the stimuli-organism-response (S-O-R) framework, current research proposed to analyze the association between consumers' perception of characteristics of firm-generated content (FGC) on Instagram and positive electronic word of mouth by consumers through affective consumer engagement. READ MORE

  4. 3. How restaurants used digital marketing to keep their customers during the Covid-19

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Sertan Ceken; [2023]
    Keywords : Digital marketing; Covid-19; customer loyalty; Digital marknadsföring; Covid-19; kundlojalitet;

    Abstract : Covid-19 affected all industries worldwide and were affected differently, but one industry that faced many setbacks due to the Covid-19 pandemic is the restaurant industry. According to SCB (2021), cities between 50 000 – 99 999 inhabitants decreased by 18,9% in sales. READ MORE

  5. 4. The Impact of Covid-19 on Restaurants and Consumer Behaviour with in Jönköping Region

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Belinda Lemini Kunde; Inga.Britt Morgan; Martin Genov; [2022]
    Keywords : COVID-19; pandemic; restaurant; restaurant industry; consumer behaviour; ADKAR change model; EKB model; change management; digital marketing strategy; social media;

    Abstract : Abstract   Background:  With the COVID-19 pandemic, consumer behaviour has adjusted accordingly, especially in relation to the restaurant industry. This issue is also present in the restaurant managers responses displayed at this critical event. READ MORE

  6. 5. Discovering a need for marketing services in the small restaurant industry

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Hasen Hafid; Isak Kucukköse; [2022]
    Keywords : Discovering a marketing need; Small Restaurants; Customer Value Proposition; Marketing Expertise;

    Abstract : The aim of this research is to explore a need for improving marketing in the small business sector among restaurants. Furthermore, if a potential need was found, starting to dissect how to increase the demand for the need of marketing expertise services through crafting an attractive customer value proposition (CVP). READ MORE