Essays about: "retail concepts"
Showing result 1 - 5 of 71 essays containing the words retail concepts.
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1. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE
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2. The amaz(e)ing brand experience: Exploring the impact of a maze-like store layout on brand experience
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this paper is to investigate the concepts of brand experience in relation to companies’ use of a maze-like in-store floor plan. Aim: To explore if the maze-like store structure affects the four dimensions of brand experience. Methodology/Approach: This study was carried out using secondary and primary research. READ MORE
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3. The Connection between a Multitier Private Label Portfolio and Retailer Brand Image: Investigating Consumer Perceptions
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: This thesis aims to understand how a multitier private label portfolio is linked to the retailer brand image from a consumer perspective by using a case study of the Swedish grocery retailer ICA. Furthermore, we aim to comprehend the connection of the contained private labels in a multitier private label to the retailer brand image. READ MORE
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4. Low scores, high standards- a case study on Coop’s sustainability declaration
University essay from SLU/Dept. of Forest EconomicsAbstract : The earth's ecosystems are changing due to human activities, and it is urgent that we transform our way of living to avoid further negative effects on climate change. Food production has the single biggest impact on global environmental changes, since 21-37% of the world's total greenhouse gas emissions comes from the agricultural systems. READ MORE
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5. Unmanned Convenience Stores: The Future of Retail or Just Glorified Vending Machines? : Empirical Evidence of Consumer Resistance in Sweden
University essay from Umeå universitet/FöretagsekonomiAbstract : A new business model of unmanned convenience stores has been introduced to the retail industry in recent years. An unmanned convenience store is a store format where customers can carry out their errands without involvement of service personnel due to fully automated payment solutions. READ MORE