Essays about: "retail consumer satisfaction"

Showing result 1 - 5 of 31 essays containing the words retail consumer satisfaction.

1. 1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
   Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

3. 2. The use of retail self checkout systems and its influence on the experiences of the Swedish shopper

   University essay from Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

   Author : Pontus Berg Nordström; Kin Lok Lee; [2023]
   Keywords : Self-service technology SST ; User satisfaction; Human Computer Interaction HCI ; Information and Communication Technology ICT ; Service Quality; Consumer attitudes; Technological Innovation; Supermarkets; Retailing.;

   Abstract : Traditional retail with personal service is becoming scarce. The personal interaction is replaced with self service alternatives, and the consumer is now seen as a co-service producer. READ MORE

4. 3. The effect of e-service quality on customer's e-satisfaction in online apparel stores : Within the Swedish context

   University essay from Jönköping University

   Author : Linnea Olofsson; Linn Andersson Karlström; [2022]
   Keywords : E-service quality; E-S-QUAL; Apparel; E-satisfaction; Online shopping; E-commerce;

   Abstract : In recent years, e-commerce has become an essential part of the global retail framework. The retail industry has undergone an essential conversion due to the rise of the Internet and the ongoing development of digitalization. READ MORE

5. 4. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Axel Wedebrand; Charlotta Ödling; [2021]
   Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

   Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE

6. 5. A Review of Artificial Intelligence used in Assortment Planning : A Suggested Approach Applied in the Fast Fashion Industry

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Alexandra Kosovic; Jeanna Peebo; [2021]
   Keywords : Fast fashion; supply chain management; category sales planning; assortment planning; artificial intelligence; supply chain analytics; Snabbt mode; försörjningskedja; kategoristyrning; sortimentsplanering; artificiell intelligens; supply chain analytics;

   Abstract : The short life cycles and highly variable demand in the fast fashion market causes various challenges in a retailer’s supply chain management processes. The essential task at hand is to provide the right product, at the right time, and at the right place. READ MORE