Essays about: "retail format"

Showing result 1 - 5 of 15 essays containing the words retail format.

1. 1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
   Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

3. 2. Unmanned Convenience Stores: The Future of Retail or Just Glorified Vending Machines? : Empirical Evidence of Consumer Resistance in Sweden

   University essay from Umeå universitet/Företagsekonomi

   Author : Mirjam Lundin; Victor Paridon; [2022]
   Keywords : Consumer resistance; Innovation barriers; Retail industry; Unmanned convenience stores.;

   Abstract : A new business model of unmanned convenience stores has been introduced to the retail industry in recent years. An unmanned convenience store is a store format where customers can carry out their errands without involvement of service personnel due to fully automated payment solutions. READ MORE

4. 3. Browse Offline, Buy Online? : Exploring how showrooming is affected by customer experience in the clothing industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Julia Blomberg; Malin Christensson; John Synnes; [2020]
   Keywords : Showrooming; Customer Experience; In-store Experience; Decision Making;

   Abstract : Background: In the last 20 years, the retail industry has experienced a drastic transformation and the rise of e-commerce has resulted in a change in the retail business models. Thus, there has been a shift from the traditional single-channel format to a multi-channel format. READ MORE

5. 4. Resource energy efficiency measures for retail sector in Azerbaijan

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Matteo Costa; [2019]
   Keywords : ;

   Abstract : The thesis work is part of a larger project financed by the European Bank for Reconstruction and Development (EBRD) and awarded by RINA Consulting S.p.A.. READ MORE

6. 5. Mash It Up! Exploring the Phenomenon of Retail Mash-Up and the Survival of the Physical Retail Place in a Digitalised World

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elin Johansson; Frida Öjerbrant; [2018]
   Keywords : Retail Mash-up; Retail Format; Customer Experience; Multi- Omnichannel; Innovation; Physical Store Atmosphere; Marketing Communication; Business and Economics;

   Abstract : Forces such as globalisation, digitalisation and changes in consumer behaviour have led to a discussion among practitioners as well as scholars whether the physical retail place will stay relevant or even exist in the future. One way for brick-and-mortar retailers to stay competitive is to adopt new and innovative business models and formats, alongside a focus on the customer experience and how to optimise the physical place to stimulate feelings in a way which cannot be achieved online. READ MORE