Essays about: "retail grocery"

Showing result 1 - 5 of 80 essays containing the words retail grocery.

  1. 1. Transitioning from on-premise computing to cloud computing A cost comparison case study on a Swedish grocery retail company

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Per Bondeson; [2023]
    Keywords : ;

    Abstract : Using public cloud platforms for managing applications and compute is becoming increasingly common among organizations. In this thesis, a case study was performed at a Swedish grocery retailer that was in pursue of migrating all analytics related IT-resources hosted on both on-premise and private cloud to a public cloud platform. READ MORE

  3. 2. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Oskar Nordström; [2023]
    Keywords : Public Relations; Corporate Communication; Digital Marketing Communication; Customer Loyalty; Inflation; Grocery Retail Operator; Grocery Retail Industry; Social Sciences;

    Abstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE

  4. 3. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Hüsam; Linnéa Nordmark; [2023]
    Keywords : Retailing; Corporate Brand Orientation; Corporate Branding; Corporate Brand Identity; Internal Branding; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. READ MORE

  5. 4. Beyond the Aisles : Enhancing the Shopping Value of a One-Stop Shop with New Service

    University essay from

    Author : Paul Pankonin; [2023]
    Keywords : SD-logic; Service; One-stop shop; SOR-Model; Cognitive fit; Convenience; Shopping value;

    Abstract : This study explores how shopping value in one-stop stores, especially hypermarkets, can be improved by new services. It identifies additional service offerings that go beyond the traditional product-based approach. READ MORE

  6. 5. Shop 'till the fees drop: A quantitative study on students' perceptions and attitudes towards delivery fees

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Magda Liljedahl; Ronja Svensson; [2023]
    Keywords : Delivery Fees; Mental Accounting Theory; Price Partitioning; Attitude Towards the Offer; Price Fairness Perception;

    Abstract : Due to the rapid technological developments in E-commerce, an increasing amount of the Swedish population resorts to online shopping for their necessities. Thus, the Swedish online grocery retail industry has established an online presence, leading to additional shipping and handling costs. READ MORE