Essays about: "retail identity"

Showing result 1 - 5 of 32 essays containing the words retail identity.

  1. 1. Crises and Compensation: Exploring the Influence of External Crises on Employee Benefits Practices

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Tara Dittrich; Astrid Ståhle; [2023]
    Keywords : Employee Benefits; Decision-Making; Sense-Making; Food Retail Industry; Covid-19;

    Abstract : During the last years, the food retail industry in Sweden has been exposed to two crises; Covid-19 followed by rapid inflation. Except for organizational difficulties, these crises caused anxiety, lower well-being and decreased living standard among employees. READ MORE

  3. 2. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Hüsam; Linnéa Nordmark; [2023]
    Keywords : Retailing; Corporate Brand Orientation; Corporate Branding; Corporate Brand Identity; Internal Branding; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. READ MORE

  4. 3. Boring but good.A qualitative content analysis of Swedes’ opinions of the retail alcohol on monopoly Systembolaget and a multimodal semiotic analysis of the campaign Experten.

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Johan Larsson; [2023]
    Keywords : Cultural identity; Sweden; Multimodal semiotic analysis; Content analysis; Systembolaget; State communication; Advertisement; Alcohol; Law and Political Science;

    Abstract : This study delves into Systembolaget's advertising campaign "Experten" to investigate its influence on public perception and cultural identity. Launched in 2015, the campaign successfully bolstered trust in Systembolaget by 14 percentage points. READ MORE

  5. 4. Wholesale market + - a transformation of the wholesale market Munich in a water sensible mixed district

    University essay from Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Annika Enzinger; [2023]
    Keywords : mixed use; water sensible; sustainable; transformation; Arts and Architecture;

    Abstract : There is always talk of climate change in the future, but climate change is already present in all its facets. Intense droughts, water scarcity, severe fires, rising sea levels, floods, melting polar ice, catastrophic storms, and the decline of biodiversity are already visible. READ MORE

  6. 5. Identifying the Barriers to Pre-owned Fashion: A Consumer Perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alicia Larsson; Cajsa Schoultz; [2023]
    Keywords : Consumer Behavior; Pre-owned Shopping; Multichannel Retail; Business and Economics;

    Abstract : Thesis Purpose: This study aims to enhance the understanding of factors that discourage consumers from buying pre-owned fashion in a multichannel retail setting. Methodology: Rooted in a qualitative and exploratory method, this study is further guided by an abductive approach. READ MORE