Essays about: "retail market analysis strategy thesis"

Showing result 1 - 5 of 14 essays containing the words retail market analysis strategy thesis.

  1. 1. Logistics in a Changing Retail Landscape : How Will Warehouses and Logistics Real Estate Evolve With the Transformation of Retail?

    University essay from KTH/Fastigheter och byggande

    Author : Markus Linell; Theodor Riise; [2019]
    Keywords : Logistics real estate; Warehouses; Retail; Ecommerce; Commercial real estate; Logistikfastigheter; Lagerfastigheter; Handel; E-handel; Kommersiella fastigheter;

    Abstract : The Swedish retail sector is experiencing a structural shift, where the e-commerce sector isgrowing steadily each year. As of 2017, e-commerce had seen an average annual growth rateof 14% over the past decade. Currently, e-commerce corresponds to 8.7% of the total retailsector. READ MORE

  3. 2. The Right Price - At What Cost? : A Multi-industry Approach in the Context of Technological Advancement

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Anna Mikaelsdotter Leijon; [2017]
    Keywords : Pricing strategy; Strategic management; Data-driven; Intuition-driven; Strategic decision making; Digitalization; Retail; Customer Value-based pricing; Costbased pricing; Competition-based pricing; Prissättningstrategi; Strategisk ledning; Datadriven; Intuitionsdriven; Strategiskt beslutsfattande; Digitalisering; Retail; Kundvärdesbaserad prissättning; Kostnadsbaserad prissättning; Konkurrensbaserad prissättning;

    Abstract : The business climate is undergoing a transformation and managers are faced with several challenges, not the least of which is related to pricing strategy. With an increased transparency in the market as well as anincreased competitive pressure, and with more sophisticated and well-informed consumers, retail businesses find it hard to navigate the pricing jungle. READ MORE

  4. 3. Risk Assessment and Mitigation Strategies : Suppliers and Retailers in the Swedish Organic Food Market

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Grégoire Bocquillon; Martin Ekallam; [2016]
    Keywords : organic food supply chain risk assessment risk mitigation strategies swedish organic market;

    Abstract : Abstract Background: Consumer interest and demand for healthy and ecologically produced local food has led to a high market demand that local production cannot meet. Product attributes of perishability and short life cycles ensure that even local supply chains are challenging to manage. READ MORE

  5. 4. How to Make Promotions Work in a Cost-efficient Context - A Case Study at Lantmännen

    University essay from Lunds universitet/Teknisk logistik

    Author : Caroline Vitasp; Helena Nyman; [2016]
    Keywords : Promotions; Promotion Planning; Cross‑functional Processes; Supply Chain Configuration; Strategy Alignment; Customer Service Level CSL ; Key Performance Indicators KPI ; Sales and Operations Planning S OP ; Master Scheduling MS ; Cost‑efficiency; Market Responsiveness; Technology and Engineering;

    Abstract : Problem -­‐‑ Promotions are the main reason for a majority of stock out situations and increases the amount of waste for perishable items, and strong competition within grocery retail has led to a significant increase in frequency and depth of promotions since the late 20th century. Lantmännen Cerealia has identified problems with low customer service levels (CSL) during promotions and lack of long term planning in general. READ MORE

  6. 5. Development of innovative functional pet food products - a compilation of relevant knowledge for industry actors

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Bengtsson; Gunnel Bildt; Julia Skäremo; [2015]
    Keywords : functional foods; innovation; pet food; product development; Technology and Engineering;

    Abstract : Problemställning: Ändringar i EU:s lagstiftning har på senare tid förändrat mervärdesmatsbranschen genom att skärpa kraven för påståenden till konsumenter. Samtidigt har mervärdesprodukter växer för husdjur ökat. READ MORE