Essays about: "retail marketing of books"
Found 3 essays containing the words retail marketing of books.
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1. Swedish Banks and Socially Responsible Investments - A qualitative study of strategies and communication
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Purpose: To describe what strategies Swedish banks use when investing socially responsible and how these are communicated. Limitations: The study is limited to investigate five big banks on the Swedish market who invest in funds and stocks. Method: To answer the research questions, a qualitative method is used. READ MORE
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2. Category Management : The effective way of managing retail business.
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : Today’s fragmented and intensely competitive market place is the obstacle for retailers and suppliers to do business in a traditional way. Even customers have never been more sophisticated. READ MORE
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3. Market experiences when exporting organic food : a case study based on three Swedish companies
University essay from SLU/Dept. of EconomicsAbstract : Over the last decade the Swedish organic food production has developed fast and several companies are interested in starting to export. Reasons for doing so can be derived from a number of factors such as an unsatisfactory domestic organic market situation and unique market potentials existing abroad. READ MORE